Marketing Lead Marketing • Barcelona •

Hi There!

At Loyal Guru, we're seeking a driven and experienced Marketing Lead to define and execute our marketing strategy, fueling our expansion in the SaaS B2B landscape. This role blends strategic planning with hands-on execution, with a strong focus on storytelling, stakeholder collaboration, and campaign success. Reporting directly to senior leadership, you'll oversee all marketing initiatives, manage a designer and a Growth Marketing Specialist, and play a key role in positioning our company as a leader in customer engagement, data platforms, and personalization.

What We Expect from You

1. Define and implement marketing strategies that align with the company’s objectives, enhancing brand visibility and driving lead generation.
2. Develop and execute inbound marketing campaigns that attract and convert qualified leads.
3. Design and coordinate industry-specific promotional campaigns across digital channels, PR, and media, with a special focus on the food retail sector.
4. Team Management: Lead and mentor a small but impactful team—including a designer and a Growth Marketing Specialist—to ensure seamless collaboration and outstanding execution.
5. Cross-Functional Collaboration: Work closely with sales, tech, and customer success teams to unify messaging, improve sales pitches, and deliver a cohesive customer journey.
6. Content Creation & Communication: Develop engaging content for product launches, case studies, recruitment campaigns, and internal communications. Craft compelling stories that resonate with both technical and non-technical audiences.
7. Market Research & Competitive Analysis: Analyze market trends, understand customer needs, and assess competitor positioning to inform and refine our marketing efforts.
8. Customer-Centric Focus: Champion customer development, optimize experiences, and drive 1:1 personalization strategies, leveraging customer data platforms and journey optimization.
9. Team Building: In the future, build and lead a high-performing marketing team to support organizational growth.

Skills and Experience

1. Proven Experience: Demonstrated success in B2B marketing, ideally within SaaS or technology product-based companies. Experience marketing technology or data-driven products, with a strong grasp of customer engagement and personalization tools. Proven ability to lead and mentor team members, fostering collaboration and growth.
2. Technical Proficiency: Intermediate knowledge of CMS tools, marketing automation (e.g., Mailchimp, HubSpot, Zoho MarketingHub), and CRM systems (e.g., HubSpot, ZohoCRM). Basic design/editing skills (e.g., Canva, Photoshop) are a plus.
3. Analytical and Operational Mindset: Expertise in planning, organizing, and executing efficient marketing strategies, with strong analytical skills to measure and improve campaign performance. A track record of nurturing relationships with key stakeholders across sales, tech, and marketing teams, ensuring aligned efforts.
4. Digital Marketing Tools: Familiarity with tools like Google Analytics, Appsflyer, Adjust, Firebase, and ad platforms (social ads, Google UAC, Apple Search Ads) is an advantage. A talented storyteller with polished written and verbal communication skills, capable of creating impactful content for various audiences. Strong ability to communicate effectively in English.

What You'll Do

1. Define and Execute Marketing Strategies: Align marketing initiatives with the company’s vision and growth objectives.
2. Manage Your Team: Oversee the designer and Growth Marketing Specialist, ensuring high-quality, collaborative campaign execution.
3. Conduct Market Research: Stay ahead of industry trends and competitor activity through thorough market and competitive analysis. Create and implement inbound marketing campaigns that generate and convert qualified leads.
4. Oversee Media & Industry Relations: Take charge of the company’s advertising, public relations, and communications efforts.
5. Coordinate Promotional Efforts: Lead digital and promotional campaigns, with a focus on engaging the food retail sector.
6. Ensure Brand Cohesion: Work with all customer-facing departments to deliver a consistent and impactful brand experience.
7. Measure and Optimize: Track the impact of marketing activities, continuously refining strategies based on data and insights.
8. Optimize the Customer Journey: Oversee the development of a unified customer journey, leveraging data platforms and personalization tools to maximize engagement.

What Benefits Do We Offer?

We Care About You:

1. 50% discount on private health insurance
2. Access to wellbeing benefits with Wellhub: Your well-being matters: access to psychological support, coaching, and wellness programs whenever you need them.
3. Discounts on gyms and fitness activities

Flexibility for Your Daily Life:

1. Reduced working hours on Fridays and in August
2. Hybrid or full remote work options

Time for Yourself:

1. Your birthday off—because you deserve to celebrate!
2. 25 days of paid vacation

Professional Growth: Enjoy a variety of team-building activities such as yoga, padel, special summer and Christmas events, and much more.