Marketing Lead

TN Spain; Barcelona; Híbrido; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative company is seeking a Marketing Lead to drive its expansion in the SaaS B2B sector. This dynamic role requires a blend of strategic planning and hands-on execution, focusing on storytelling and stakeholder collaboration. You'll oversee all marketing initiatives, manage a small team, and position the company as a leader in customer engagement and personalization. With a strong emphasis on inbound marketing and lead generation, you'll craft compelling content and coordinate campaigns across various channels. If you're passionate about marketing and eager to make an impact, this opportunity is for you!

Servicios

50% discount on private health insurance

Access to wellbeing benefits

Psychological support and coaching

Discounts on gyms and fitness activities

Reduced working hours on Fridays

Hybrid or full remote work options

Birthday off

25 days of paid vacation

Team-building activities

Formación

• Demonstrated success in B2B marketing, ideally within SaaS or technology.
• Proven ability to lead and mentor team members effectively.

Responsabilidades

• Define and implement marketing strategies aligned with company objectives.
• Lead and mentor a small team for collaborative campaign execution.

Conocimientos

B2B marketing

SaaS marketing

Product marketing

Team leadership

CMS tools

Marketing automation

Analytical skills

Communication skills

English proficiency

Educación

Bachelor's degree in Marketing or related field

Master's degree in Business Administration

Herramientas

Mailchimp

HubSpot

Zoho MarketingHub

Canva

Photoshop

Google Analytics

Appsflyer

Adjust

Firebase

Descripción del empleo

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Loyal Guru is the only Customer Data Platform Built For Retailers To Activate Loyalty.

Top-notch technology and retail expertise under one cloud-based platform to help you achieve next-level omnichannel marketing. We transform customer data into actionable loyalty programs and personalized coupons, providing retailers with an unparalleled competitive edge. Our platform helps to enhance the spend of customers no matter if they prefer shopping in-store or online.

At Loyal Guru, we're seeking a driven and experienced Marketing Lead to define and execute our marketing strategy, fueling our expansion in the SaaS B2B landscape. This role blends strategic planning with hands-on execution, with a strong focus on storytelling, stakeholder collaboration, and campaign success. Reporting directly to senior leadership, you'll oversee all marketing initiatives, manage a designer and a Growth Marketing Specialist, and play a key role in positioning our company as a leader in customer engagement, data platforms, and personalization.

What We Expect from You

• Strategy Development:
  Define and implement marketing strategies that align with the company’s objectives, enhancing brand visibility and driving lead generation.
• Inbound Marketing & Lead Generation:
  Develop and execute inbound marketing campaigns that attract and convert qualified leads.
• Campaign Leadership:
  Design and coordinate industry-specific promotional campaigns across digital channels, PR, and media, with a special focus on the food retail sector.
• Team Management:
  Lead and mentor a small but impactful team—including a designer and a Growth Marketing Specialist—to ensure seamless collaboration and outstanding execution.
• Cross-Functional Collaboration:
  Work closely with sales, tech, and customer success teams to unify messaging, improve sales pitches, and deliver a cohesive customer journey.
• Content Creation & Communication:
  Develop engaging content for product launches, case studies, recruitment campaigns, and internal communications. Craft compelling stories that resonate with both technical and non-technical audiences.
• Market Research & Competitive Analysis:
  Analyze market trends, understand customer needs, and assess competitor positioning to inform and refine our marketing efforts.
• Customer-Centric Focus:
  Champion customer development, optimize experiences, and drive 1:1 personalization strategies, leveraging customer data platforms and journey optimization.
• Team Building:
  In the future, build and lead a high-performing marketing team to support organizational growth.

Skills and Experience

• Proven Experience:
  Demonstrated success in B2B marketing, ideally within SaaS or technology product-based companies.
• Product Marketing Background:
  Experience marketing technology or data-driven products, with a strong grasp of customer engagement and personalization tools.
• Team Leadership:
  Proven ability to lead and mentor team members, fostering collaboration and growth.
• Technical Proficiency:
  Intermediate knowledge of CMS tools, marketing automation (e.g., Mailchimp, HubSpot, Zoho MarketingHub), and CRM systems (e.g., HubSpot, ZohoCRM). Basic design/editing skills (e.g., Canva, Photoshop) are a plus.
• Analytical and Operational Mindset:
  Expertise in planning, organizing, and executing efficient marketing strategies, with strong analytical skills to measure and improve campaign performance.
• Collaborative Leadership:
  A track record of nurturing relationships with key stakeholders across sales, tech, and marketing teams, ensuring aligned efforts.
• Digital Marketing Tools:
  Familiarity with tools like Google Analytics, Appsflyer, Adjust, Firebase, and ad platforms (social ads, Google UAC, Apple Search Ads) is an advantage.
• Excellent Communication:
  A talented storyteller with polished written and verbal communication skills, capable of creating impactful content for various audiences.
• English Proficiency:
  Strong ability to communicate effectively in English.

What You'll Do

• Define and Execute Marketing Strategies:
  Align marketing initiatives with the company’s vision and growth objectives.
• Manage Your Team:
  Oversee the designer and Growth Marketing Specialist, ensuring high-quality, collaborative campaign execution.
• Conduct Market Research:
  Stay ahead of industry trends and competitor activity through thorough market and competitive analysis.
• Drive Inbound Campaigns:
  Create and implement inbound marketing campaigns that generate and convert qualified leads.
• Oversee Media & Industry Relations:
  Take charge of the company’s advertising, public relations, and communications efforts.
• Coordinate Promotional Efforts:
  Lead digital and promotional campaigns, with a focus on engaging the food retail sector.
• Ensure Brand Cohesion:
  Work with all customer-facing departments to deliver a consistent and impactful brand experience.
• Measure and Optimize:
  Track the impact of marketing activities, continuously refining strategies based on data and insights.
• Optimize the Customer Journey:
  Oversee the development of a unified customer journey, leveraging data platforms and personalization tools to maximize engagement.

What Benefits Do We Offer?

We Care About You:

• 50% discount on private health insurance
• Access to wellbeing benefits with Wellhub
• Your well-being matters: access to psychological support, coaching, and wellness programs whenever you need them.
• Discounts on gyms and fitness activities
• Save more with Cobee

Flexibility for Your Daily Life:

• Reduced working hours on Fridays and in August
• Hybrid or full remote work options

Time for Yourself:

• Your birthday off—because you deserve to celebrate!
• 25 days of paid vacation

Professional Growth:

Team Spirit & Fun:

• Enjoy a variety of team-building activities such as yoga, padel, special summer and Christmas events, and much more.