Marketing Intelligence Analyst

MYTHERESA; Barcelona; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A well-known e-commerce company is seeking a Marketing Intelligence Analyst in Barcelona. In this role, you will analyze customer journeys, create dashboards, and develop marketing attribution models while collaborating with data engineering teams. Ideal candidates will have a strong analytical background, advanced skills in SQL, Python, and R, and a strategic mindset to connect data insights with business goals.

Servicios

Up to 32 days of holiday

Mobile office flexibility

Language & e-learning courses

Staff discount of up to 30%

Private health insurance

Access to LinkedIn Learning

Formación

• Minimum 4 years work experience in a Marketing analytical role.
• Proven expertise with large datasets and attribution modeling.
• Comfortable with ETL workflows and advanced data analysis.

Responsabilidades

• Analyze customer journey behavior and generate findings.
• Design and maintain dashboards and reports for key metrics.
• Implement marketing attribution models across media channels.

Conocimientos

Data Analysis

Attribution Modeling

Strategic Thinking

Business Acumen

Teamwork

Educación

University degree in (business) informatics

Degree in data science

Economics / business administration

Herramientas

SQL

Python

R

Tableau

GA4

Descripción del empleo

To support our team we are searching for a Marketing Intelligence Analyst (f / m / d) to be based in our Barcelona office.WHAT YOU WILL DO

• Analyze customer journey behavior and generate findings into online marketing campaigns
• Design, build and maintain dashboards and reports to visualize key metrics and insights
• Development and implementation of marketing attribution / allocation models across all media channels such as SEA, SEO, Affiliate, Email, Performance Display
• Partner with the data engineering team to improve data pipelines and ensure seamless integration of new data sources
• Ensure accuracy, consistency, and reliability of data
• Continuous optimization, monitoring, and quality checkups of already existing processes & daily business

WHO YOU ARE

• University degree in (business) informatics, mathematics, data science, economics / business administration, or another relevant field
• Minimum of 4 years work experience within a Marketing analytical role, ideally within an e-commerce environment
• Proven expertise in handling large datasets, attribution modeling, and deriving business-critical insights
• Advanced proficiency in SQL, Python and R; comfortable with ETL workflows
• Experience with Tableau and GA4 is a plus
• Strategic thinker with strong business acumen and the ability to connect data to broader commercial objectives
• Initial experience with performance marketing channels, ad-tech and web-tracking
• Result driven and high standards in quality and precision
• You are a passionate, committed team player with a high degree of personal initiative

WHAT WE OFFER

• Up to 32 days of holiday, depending on the length of service, starting with 28 days (excluding public holidays and weekends)
• Mobile office with up to 40% of your total contracted hours (job and position permitting)
• 10 days / year of mobile office abroad in EU-countries (job and position permitting)
• Language & e-learning courses
• Staff discount of up to 30%
• Flexible remuneration benefits (ticket restaurant, ticket transport and ticket child care (guardería))
• Discounted membership for selected sports platforms & gyms
• Private health insurance
• Access to LinkedIn Learning
• Individual support on mental health & well-being
• Social Day
• Employee Share Purchase Plan

J-18808-Ljbffr