Marketing Hub Lead

dormakaba Spain; Madrid; Híbrido; EUR 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Hybrid working model

Flexible remuneration package

Employee referral program

Team-building events

Descripción de la vacante

dormakaba Spain is seeking a Marketing Hub Lead to build and run a new in‑house agency delivering high-quality, scalable marketing services across global markets. You will lead a cross-functional team, establish governance, drive automation and AI-enabled production, and partner with regional teams to translate strategy into actionable delivery plans, while delivering measurable business impact.

You will champion a hybrid work model, develop scalable operating models, and foster a culture of

Formación

• 10+ years of progressive experience in marketing, advertising, communications, marketing operations, operational agency leadership, shared services, marketing hubs, or global delivery models.
• At least five years of senior leadership experience managing multidisciplinary teams and leading other leaders within a complex, international environment.
• Proven experience leading high-volume, multi-channel marketing execution, with capacity planning, resource utilization, service governance, operational KPIs, budget management, and continuous improvement.
• Strong track record using automation, AI-enabled solutions, and digital tools to improve efficiency and quality.
• Influential leadership style, capable of motivating diverse teams and driving change across cultures.
• Excellent stakeholder management and communication skills to influence senior leaders and translate strategy into delivery plans.
• Fluency in English.
• Bachelor’s degree or higher in Marketing, Business Administration, Communications, Digital Marketing, or related field.

Responsabilidades

• Lead and scale the global Marketing Hub, delivering campaigns, content, assets, digital operations, channel publishing, and reporting to agreed SLAs.
• Establish standardized service models, governance, workflows, quality standards, and continuous improvement routines while managing demand, capacity, budgets, and performance.
• Collaborate with Marketing managers, CoEs, and regional teams to translate demand into prioritized delivery plans.
• Drive marketing technology adoption, automation, and AI-enabled production methods; transition services to the Hub and optimize suppliers.
• Bring services in-house where feasible and expand Hub capabilities in response to business needs.
• Build a high‑performing Marketing Hub team with clear expectations and development paths.
• Lead transformation initiatives to improve operational effectiveness and productivity.

Conocimientos

Leadership

Stakeholder management

English fluency

Change management

Strategic thinking

Educación

Bachelor’s degree in Marketing

Descripción del empleo

Position Overview

Are you passionate about transforming marketing delivery at scale? We are looking for a strategic and operational leader to establish and lead our global Marketing Hub as a cornerstone of dormakaba's marketing transformation journey.

As Marketing Hub Lead, you will build and lead a new in-house agency capability that delivers high-quality, efficient, and scalable marketing services across global markets. This is a unique opportunity to shape a global function from the ground up, bringing together teams, services, and processes under a unified operating model.

You will drive operational excellence, optimize resources, leverage automation and AI-enabled solutions, and support the successful implementation of our operating model. The role requires a strong operational leader who understands how to build and scale delivery organizations, drive productivity, and create sustainable service models that generate measurable business impact.

What You Will Do

• Lead and scale the global Marketing Hub, ensuring the high-quality delivery of campaigns, content, creative assets, digital operations, channel publishing, and performance reporting against agreed service levels and stakeholder expectations.
• Establish standardized service models, governance, workflows, quality standards, and continuous improvement routines, while actively managing demand, capacity, resource allocation, budgets, productivity, and operational performance.
• Partner with Marketing managers, Centers of Excellences, global and regional marketing teams, markets, and commercial leaders to translate standards and business demand into clear, prioritized, and executable delivery plans.
• Drive the adoption of marketing technology, workflow tools, automation, and AI-enabled production methods, while transitioning suitable services into the Hub, optimizing supplier usage, and building capabilities based on recurring demand and business value.
• Bring suitable marketing services in-house, optimise the use of external partners, and expand the Hub’s capabilities in response to business needs.
• Build and develop a high-performing Marketing Hub team by setting clear expectations, strengthening leadership capabilities, supporting professional growth, and fostering engagement and accountability.
• Drive transformation initiatives aimed at increasing operational effectiveness and achieving significant productivity gains over time.

What we require

• 10+ years of progressive experience in marketing, advertising, communications, marketing operations, operational agency leadership, shared services, marketing hubs, or global delivery models.
• At least five years of senior leadership experience managing multidisciplinary teams and leading other leaders within a complex, international environment.
• Proven experience leading high-volume, multi-channel marketing execution, together with strong expertise in capacity planning, resource utilization, service governance, operational KPIs, budget management, and continuous improvement within a scaled delivery environment.
• A strong track record of using automation, AI-enabled solutions, and digital tools to improve operational efficiency, productivity, and service quality.
• An influential and confident leadership style, with the ability to motivate diverse teams, establish accountability, navigate cultural differences, and lead effectively through change.
• Excellent stakeholder management and communication skills, with the ability to influence senior leaders, resolve competing priorities, manage escalations, and translate strategy into actionable delivery plans.
• Fluency in English.
• A minimum of a bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field is required.

What we offer

• Best opportunities in a globally operating company valuing diversity, inclusion, sustainability and mutual trust.
• Flecible remuneration package (including childcare, transport and restaurant ticket).
• Health insurance.
• Hybrid working model and flexible schedule.
• Employee referral program and regular team-building events.

Who we are

We are at the heart of every place that matters. From automatic doors to cloud-based access management – as a leading global provider in the access solutions market for schools, banks, airports, hospitals, hotels, and many more, we enable seamless movement within secure, safe, and sustainable places. With over 160 years of experience and a focus on excellence and innovation, we offer exciting opportunities to grow in an environment where you can make a real impact. At dormakaba, you are encouraged to take initiative, develop your skills, and build your career alongside 16,000 experts worldwide who are setting industry standards every day.