Marketing Executive

Financecolombia; Madrid; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading real estate company is seeking a Marketing Executive in Madrid. The role involves managing marketing activities, implementing marketing plans, and collaborating with various stakeholders to enhance brand loyalty and occupancy rates. The ideal candidate has strong communication skills and experience in developing marketing materials. This full-time position is a great opportunity for those interested in developing a marketing career.

Formación

• Proficient in intermediate-level PowerPoint, Word, Outlook, and Excel.
• Mid-level skills in design tools like Illustrator, InDesign, and Photoshop.
• Experience creating marketing materials, campaigns, and events.

Responsabilidades

• Manage daily marketing activities for assigned properties.
• Implement marketing plans including digital advertising and resident communications.
• Coordinate with external suppliers for marketing deliverables.

Conocimientos

Excellent written and verbal communication skills

Strong organizational skills

Mid-level knowledge of design tools

Ability to develop marketing metrics

Educación

Degree in marketing, branding, advertising, or design

Herramientas

PowerPoint

Excel

Google Analytics

Descripción del empleo

ABOUT GREYSTAR

Greystar is a leading fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in nearly 250 markets globally, with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over units/beds globally, and has a robust institutional investment management platform comprising nearly $78 billion of assets under management, including over $35 billion of development assets. Founded by Bob Faith in 1993, Greystar aims to provide world-class service in the rental residential real estate sector. To learn more, visit [website].

JOB DESCRIPTION SUMMARY

The Marketing Executive supports our Greystar multifamily portfolio and brands such as Be Casa, Essential, or Nera Living. They represent the Marketing team by leading all marketing deliverables for assigned developments, including strategy and execution of tactical marketing plans to drive brand loyalty, customer satisfaction, retention, occupancy, and leads, ultimately achieving optimal leasing and financial performance aligned with the company's business development plans.

KEY RESPONSIBILITIES

• Manage daily marketing activities and reporting for assigned assets, adhering to the marketing plan and budgets.
• Coordinate with external suppliers for briefing and production planning.
• Implement marketing plans for multifamily projects, including digital advertising, presentations, marketing materials, resident communications, website updates, photography, video, and event support.
• Collaborate with the Marketing Team and support marketing activities for other properties, including opening events and occupancy targets.
• Ensure all campaign messaging, website copy, and creatives follow brand guidelines as the brand guardian.
• Maintain high-quality marketing collateral, optimized for engagement and lease conversions.
• Participate in events and promotions at properties to ensure quality and commercial success.
• Maintain communication with internal and external stakeholders, ensuring timely approval and distribution of materials.
• Oversee video and photo projects; support property teams with branding and marketing initiatives.
• Work with designers and agencies to produce marketing materials that meet brand standards and target market needs.
• Assist in understanding business needs and marketing requirements from operators and asset management teams, ensuring campaigns align with brand guidelines.
• Collaborate with Customer Strategy and Insights teams to focus on customer segmentation and research.
• Assist in creating and managing the yearly marketing budget, including invoicing and tracking.

ROLE SCOPE

• Report to the Marketing Manager.
• Act as a point of contact for internal staff and external stakeholders related to multifamily projects and operational policies.
• Occasional travel may be required for property visits, market research, training, etc.
• Success measured by the ability to manage multiple projects effectively.

KEY RELATIONSHIPS

• Interact regularly with departments across Marketing, Sales, Operations, Investment, Performance, Design, and Property Management.
• Liaise with external suppliers, including social media, creative, web, and advertising agencies.

KNOWLEDGE & QUALIFICATIONS

• Degree in marketing, branding, advertising, or design, or equivalent experience.
• Proficient in PowerPoint, Word, Outlook, Excel (intermediate level).
• Basic understanding of reporting tools like Google Analytics.
• Mid-level knowledge of design tools such as Illustrator, InDesign, Photoshop.

EXPERIENCE & SKILLS

• Excellent written, presentation, and verbal communication skills.
• Experience creating marketing materials, campaigns, and events.
• Ability to develop marketing metrics and report on ROI.
• Strong organizational skills and ability to handle multiple projects.
• Adaptability in fast-paced environments with resilience to obstacles.
• Attention to detail and accuracy.
• Independent working style with sound decision-making skills.
• Interest in developing a marketing career.

DESIRABLE

• Experience or interest in property, hospitality, retail, or leisure sectors.

KEY SKILLS

Business Development, Sales, Loyalty Marketing, B2B Sales, Time Management, Marketing, Cold Calling, Microsoft PowerPoint, SEO, Social Media Management, Customer Relationship Management, Lead Generation

Employment Type : Full-Time

Experience : Years

Vacancy : 1