Marketing Executive

POP MART; Barcelona; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading company in character-based entertainment, POP MART, is seeking a Digital Marketing Specialist for their new Barcelona store. The role involves planning digital campaigns, managing social media, and sourcing local influencers. Ideal candidates will possess a strong understanding of digital marketing trends and thrive in a creative, team-oriented environment.

Servicios

Flexible work arrangements

Competitive salary package

Training programs for growth

Career advancement opportunities

Company gifts

Holiday benefits

Formación

• Strong understanding of current digital marketing trends in Spain.
• Proficiency with various digital marketing tools required.
• Fluent in Spanish.

Responsabilidades

• Plan and execute digital marketing campaigns, including SEO/SEM and social media.
• Manage and develop social media presence while collaborating with influencers.
• Develop new growth strategies for product launches.

Conocimientos

Digital marketing channels

SEO/SEM

Social media management

Content creation

Video and photo editing

Organizational skills

Communication

Microsoft Office

Data analysis

Descripción del empleo

We are POP MART, a market-leading company in character-based entertainment and a global champion of designer toy culture. Our mission is to ignite passion and bring joy worldwide.

At POP MART, we are unique, and we always have been. Thanks to the diversity of our customers, talents, and ideas, together we reinvent the present and future of POP. Are you ready to embrace your future with POP MART?

We are looking for a Digital Marketing Specialist for our new store in Barcelona!

Responsibilities:

1. Plan and execute digital marketing campaigns, including SEO/SEM, social media, and display advertising.
2. Create engaging, innovative content for social media posts to promote the brand.
3. Manage and develop our social media presence.
4. Source and collaborate with local influencers and manage seeding products.
5. Identify trends and optimize marketing spend and performance based on insights.
6. Develop new growth strategies and coordinate with the management team for product launches and campaigns.
7. Perform other duties or projects as assigned.

Requirements:

1. Strong understanding of digital marketing channels and current trends in Spain.
2. Proficiency with digital marketing tools.
3. Video and photo editing skills.
4. Excellent organizational and multitasking abilities.
5. Strong verbal and written communication skills.
6. Proficiency in Microsoft Office.
7. Attention to detail and a sense of urgency.
8. Self-motivated and proactive.
9. Fluent in Spanish.

Ideal Candidate Traits:

Passion for Pop Culture – Familiar with POP MART and related products, with an interest in designer toys, art, IP, and design.

Relevant Experience – Background in marketing & branding roles within leading internet/tech companies, Fortune 500 FMCG, or related industries, with cross-cultural experience.

Goal-Oriented – Results-driven and capable of leading brand marketing efforts independently.

Innovative Thinker – Enjoys exploring new trends and developing localized marketing strategies aligned with POP MART’s brand DNA.

Strong Execution Skills – Able to develop strategies and ensure seamless execution through cross-department collaboration.

Data-Driven Approach – Focuses on data analysis to optimize marketing ROI.

We offer:

• Festive perks and holiday benefits
• A variety of company gifts
• Flexible work arrangements and allowances
• Competitive salary package
• Training programs for growth and skill enhancement
• Career advancement and job rotation opportunities

Our focus is on PEOPLE! We nurture talents through continuous training and personalized career paths.

POP MART Attitude emphasizes "Winning Together," creating a team spirit that delivers exceptional customer experiences. Our goal is to make customers feel welcomed, knowledgeable, and valued, fostering brand loyalty.

POP MART has:

• Nearly 500 stores worldwide
• Nearly 2,000 ROBOSHOPs
• Over 500 distributors globally
• Theme Park - POP Land in Beijing
• Themed Shows, Toy Shows (PTS), Art Gallery, and more

Interested in joining us? Our program includes training, challenges, and growth opportunities. The adventure begins now: Come POP the world with us!