Marketing Director, Vendor – Gartner Digital Markets

Gartner; Barcelona; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

A technology and marketing firm is seeking a Marketing Director in Barcelona to lead growth strategies for their international online software marketplaces. The ideal candidate will have over 10 years of marketing experience and a strong track record in developing effective go-to-market strategies for B2B SaaS solutions. This role offers a collaborative environment, competitive compensation, and development opportunities.

Servicios

Limitless career development opportunities

Collaborative and positive culture

Outstanding compensation and benefits

Generous time off

Formación

• 10+ years of progressive marketing experience.
• At least 3 years in a leadership role at a SaaS or ad tech company.
• Proven success in developing integrated marketing strategies.

Responsabilidades

• Develop and execute marketing strategies to drive brand awareness.
• Lead a team of product marketing professionals.
• Oversee multi-channel demand generation programs.

Conocimientos

Leadership

Strategic thinking

Data analysis

Communication

Educación

Bachelor’s degree in Marketing or Business

Herramientas

HubSpot

Salesforce

Google Analytics

Descripción del empleo

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business comprises three leading brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

Job Brief:

Gartner Digital Markets is looking for a Marketing Director to accelerate growth of our international online software marketplaces through world-class go to market strategies. This role will drive end to end go to market and product marketing execution for Gartner Digital Markets.

What You Will Do:

• Marketing Strategy & Leadership

  • Develop and execute a comprehensive marketing strategy to drive brand awareness, demand generation, and customer acquisition for Gartner Digital Markets’ suite of advertising and lead generation solutions.
  • Lead, mentor, and grow a high-performing product marketing professionals
  • Set clear objectives, KPIs, and budgets; report on marketing performance and ROI to executive leadership.

• Go-to-Market & Product Marketing

  • Own the go-to-market strategy for new advertising products, features, and platform enhancements across Gartner Digital Markets.
  • Define and refine product positioning, messaging, and value propositions to differentiate our advertising and lead generation solutions in the B2B SaaS landscape.
  • Partner with Product and Sales to drive successful product launches and ensure alignment across teams.

• Demand Generation & Growth

  • Oversee multi-channel demand generation programs. Leverage email and content marketing strategies to build pipeline and accelerate revenue growth for our advertising and lead generation solutions.
  • Optimize lead nurturing, scoring, and conversion processes in partnership with Sales and Revenue Operations.
  • Leverage marketing automation, CRM, and analytics tools to track, measure, and optimize campaign performance.

• Brand & Communications

  • Elevate the Gartner Digital Markets brand and its Buyer brands (Capterra, Software Advice, and GetApp) through compelling storytelling.
  • Manage content strategy, including blogs, case studies, whitepapers, and customer success stories showcasing the impact of our marketplace and advertising solutions.
  • Represent Gartner Digital Markets at digital events as a brand ambassador and thought leader.

• Market & Customer Insights

  • Conduct market research, competitor analysis, and customer interviews to inform strategy and identify opportunities for growth and differentiation.
  • Gather and synthesize feedback from software vendors and buyers to continuously improve messaging, campaigns, and product offerings.

What You Will Need:

• Bachelor’s degree preferred, ideally in Marketing, Business, or a related field.

• 10+ years of progressive marketing experience, with at least 3 years in a leadership role at a SaaS, digital marketplace, or ad tech company.

• Proven success developing and executing integrated marketing strategies that drive growth and brand awareness in the B2B software space.

• Deep understanding of the digital advertising ecosystem, B2B SaaS marketing, and online marketplace dynamics.

• Strong leadership, team management, and cross-functional collaboration skills.

• Exceptional written and verbal communication skills; experience with public speaking and representing brands externally.

• Data-driven mindset with hands-on experience using marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).

• Creative, strategic thinker with a passion for innovation and helping software vendors succeed.

Who We Are:

• Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen.

• Intellectually Curious - Seek to learn, love to teach. We’re humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development.

• Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually.

What We Offer:

• Limitless career development and learning opportunities.

• A collaborative and positive culture — Your team will be as smart and driven as you.

• Outstanding compensation — Plus competitive benefits and generous time off.

• A chance to make an impact — Your work will contribute directly to our strategy.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.