Marketing Director - French Market (Lead Gen)

Factorial; Barcelona; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

A leading company in the B2B SaaS sector is seeking a skilled Marketing Director to drive growth in the French market. This role involves overseeing the marketing strategy, managing a team, and coordinating with cross-functional departments to enhance lead generation and revenue. Ideal candidates will possess strong digital marketing skills, leadership qualities, and a proven track record in performance marketing.

Formación

• 3+ years in a Marketing Director or equivalent leadership role.
• Proven expertise in paid digital acquisition and performance marketing.
• Track record of overachievement on KPIs.

Responsabilidades

• Own and execute the end-to-end marketing strategy for France.
• Lead and scale all acquisition efforts efficiently.
• Manage and grow the French marketing team.

Conocimientos

Fluent in French

Fluent in English

Digital acquisition expertise

Performance marketing

Analytical skills

Leadership

Descripción del empleo

We are looking for an experienced and results-driven Marketing Director to lead and scale our marketing efforts in the French market.

You will own the entire growth engine — from strategy to execution — with a strong focus on lead generation across paid and organic channels. Leading a team of 6–7 marketers, you’ll collaborate closely with Sales, Product, and cross-functional teams to accelerate pipeline and revenue growth.

What will you be doing :

• Own and execute the end-to-end marketing strategy for France, aligned with growth and revenue targets.
• Oversee the country marketing budget and P&L, making decisions that directly impact revenue growth.
• Lead all acquisition efforts and scale them with efficiency and ROI discipline.
• Manage and grow the French marketing team and oversee key external suppliers : PR agency, freelancers, content partners, etc.
• Identify and act on new growth opportunities beyond current channels and / or product lines.
• Drive our SEO and content strategy, ensuring a complementary role alongside paid efforts.
• Promote content across social and other digital channels to boost traffic and lead volume.
• Set clear KPIs and coaching rhythms to ensure your team evolves on both hard and soft skills.
• Partner closely with Sales, Product, Performance, and Marketing Ops to hit market-level goals.

Your Profile :

• Fluent in French and English.
• 3+ years in a Marketing Director or equivalent leadership role in a fast-growing company.
• Proven expertise in paid digital acquisition and performance marketing.
• Excellent communicator and cross-functional collaborator.
• Track record of overachievement on KPIs and growing responsibility over time.
• Deep knowledge of demand generation, SEO & content, CRM, and full-funnel customer journey.
• Analytical and data-driven. You can confidently measure, analyze, and optimize campaigns.
• Inspirational leader. You know how to motivate and grow a high-performing team.
• Driven, creative, resilient — you see problems as opportunities and act fast.

Bonus Points :

• Experience in the B2B SaaS industry
• Entrepreneur mindset - high energy and business hungry
• Work ethics, continuous learning ambition, and motivation to join a fast moving high performance team