Marketing Director

Werfen; Barcelona; Presencial; EUR 70.000 - 110.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a dynamic Marketing Director to lead strategic initiatives across Business Units. This pivotal role involves designing market access strategies, enhancing marketing efficiency, and establishing partnerships to drive growth. The ideal candidate will have extensive experience in healthcare marketing and a proven track record in developing successful campaigns. Join a forward-thinking company that values innovation and collaboration, and play a crucial role in shaping the future of marketing in the healthcare sector. If you thrive in a fast-paced environment and are passionate about making a difference, this opportunity is for you.

Formación

• Extensive healthcare and IVD marketing experience required.
• Proven success in marketing strategies and campaigns.

Responsabilidades

• Support and coordinate Business Unit Managers for efficiency.
• Design and implement market access strategies for product availability.
• Oversee health economics studies to support product value propositions.

Conocimientos

Leadership

Communication

Strategic Vision

Analytical Skills

Interpersonal Skills

Educación

Degree in Healthcare

Degree in Business Administration

MBA

Descripción del empleo

Post Date June 4, Number WEBWW Job Function Marketing Location Barcelona Country Spain

About the Position

Job Summary

The Marketing Director is responsible for ensuring process uniformity across Business Units (BUs) and keeping the Iberia General Manager (GM) informed about business progress. This role involves supporting Unit Managers, developing strategic marketing initiatives, and aligning with company objectives. The Marketing Director will also design market access strategies, oversee health economics studies, drive clinical selling efforts, establish industry partnerships, and manage multichannel marketing campaigns to reach target audiences. This position plays a crucial role in identifying issues, providing solutions, and enhancing marketing efficiency within the organization.

Key Accountabilities

1. Support and coordinate the Business Units Managers responsible for their respective units.
2. Keep the GM informed of BU evolution, threats, and opportunities in the IVD market.
3. Ensure all product and service launches follow a consistent pattern with a clear company message.
4. Secure alignment of BU marketing activities with strategic company objectives.
5. Collaborate with the Sales Director, AM, and BUM to prepare the budget.
6. Identify common problems in the BU, offer solutions, and simplify processes for efficiency.
7. Supervise relationships with main represented companies in each BU.
8. Design and implement market access strategies for product availability and reimbursement.
9. Oversee health economics studies to support product value propositions.
10. Develop clinical selling strategies to communicate product benefits to healthcare professionals.
11. Establish partnerships with industry stakeholders to enhance market positioning and growth.
12. Implement multichannel marketing strategies to target audiences effectively.

Networking / Key relationships

• General Manager
• Business Unit Managers
• Area Managers
• MK in Technology Center
• Service
• Communication & Events
• Corporate Supply Chain
• Contracting
• Legal
• Compliance
• QA / RA
• Finance

Minimum Knowledge & Experience

• Degree in Healthcare, Chemistry, Business Administration, or related field; MBA is a plus.
• Extensive healthcare and IVD marketing experience.
• Proven success in marketing strategies and campaigns.
• Background in market access, health economics, and clinical selling.
• Ability to establish and maintain industry partnerships.
• Experience managing multichannel marketing initiatives.
• Leadership skills, including team development and cross-functional coordination.

Skills & Capabilities

• Leadership, communication, team development, strategic vision, ethics.
• Fluent in Spanish and English; Portuguese is a plus.
• Strong analytical and strategic thinking skills.
• Excellent interpersonal skills.

Travel requirements: Up to 5-10% of time.

People Manager Core Competencies

• Building Talent: Supporting development of team members’ skills and abilities.
• Customer Focus: Prioritizing customer needs in decisions and practices.
• Decision Making: Analyzing information to make timely, effective decisions.
• Driving for Results: Setting goals and working persistently to achieve them.
• Driving Innovation: Fostering a culture of creative solutions and experimentation.

People Manager Accountabilities

Maintain regular, transparent communication with the team, manage performance issues proactively, ensure compliance with training and objectives, and oversee onboarding and development of team members.