Marketing Director

IKIGAI Talent Group; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

An early-stage B2B SaaS company focused on cybersecurity is seeking a Marketing Director to shape its brand and own the full marketing strategy. This role involves defining go-to-market strategies, leading demand generation, and leveraging data for strategic decisions, all within a hybrid work environment.

Servicios

Up to 90k salary based on experience

Hybrid work model (2-3 days/week)

25 holidays

Mental health support

Formación

• Experience in B2B SaaS marketing, ideally in startups.
• Proven ability to build marketing strategies from scratch.
• Fluent in English; cybersecurity or tech product experience is a plus.

Responsabilidades

• Define and lead the go-to-market, driving demand and enhancing brand awareness.
• Lead creation and management of scalable demand-generation.
• Use data to optimize performance and support strategic decisions.

Conocimientos

B2B SaaS marketing

lead generation

funnel optimization

automation tools

communication

stakeholder management

Descripción del empleo

We are looking for an Marketing Director role for an early-stage B2B SaaS company operating in the cybersecurity space. Backed by experienced tech founders, the company is building a next-generation platform tackling complex digital threats for enterprise clients. If you're excited about shaping a brand from the ground up and owning the full marketing strategy in a high-growth environment, this could be your next big move.

Responsibilities:

• Define and lead the go-to-market, driving demand, and enhancing brand awareness.
• Lead the creation and management of a scalable demand-generation to drive qualified leads.
• Develop brand positioning, messaging, and content across channels.
• Collaborate with Product, Sales, and Customer Success on campaign execution.
• Use data to optimize performance and support strategic decisions.

Requierements:

• Experience in B2B SaaS marketing, ideally in startups.
• Proven ability to build marketing strategies from scratch.
• Strong knowledge of lead generation, funnel optimization, and automation tools.
• Excellent communication and stakeholder management skills.
• Fluent in English; cybersecurity or tech product experience is a plus.

Benefits:

• Salary Range: Up to 90k, based on experience.
• Hybrid work model (2-3 days/week)
• Other benefits: 25 holidays, mental health support, & more.