Marketing Director

GRAITEC GmbH; Barcelona; Presencial; EUR 120.000 - 160.000; Jornada completa

Descripción de la vacante

Graitec is seeking a Director of Global Campaign Execution to lead the marketing execution engine across 13 countries, turning strategy into always-on, AI-enabled growth programs that compound over time.

Reporting to the VP of Global Growth Marketing, you will lead a team of five professionals across automation, content, program operations, and email execution, driving pipeline and revenue with a data-driven approach.

Descripción del empleo

About Graitec Group

Graitec is a global leader in Building Information Modeling (BIM) solutions, designing and developing software that helps architects, engineers, and manufacturers design smarter and better. With over 30 years of innovation and an entrepreneurial spirit, we’ve tripled our revenue in just five years.

Our North Star is clear — accelerate the digital transformation of the AECO industry and model the future. We achieve this by growing our recurring revenue through innovative software and services that drive adoption, integration, and lasting value for our customers.

Our 800 experts across 30+ offices in 12 countries support more than 270,000 users worldwide. As a global Autodesk Platinum Partner, we combine world‑class partnerships with our own cutting‑edge software and services to drive performance and sustainability across the industry.

At Graitec, we move fast and think big. We collaborate across teams and borders, embrace diversity, and challenge ourselves to innovate every day. We believe in doing the right thing, breaking down silos, and making an impact together.

How we work: Growth, Agility, Innovation, Responsibility
How we behave: Ambition, Engagement, One Graitec, Positive Energy
Learn more about the Graitec Group: graitec-group.com/graitec-a-global-player

About the Team Hiring

The Campaign Execution team is the operational engine of Graitec's Growth Marketing function. We translate marketing strategy into always‑on, measurable programs that generate pipeline and drive revenue across 13 countries. The team spans marketing automation, content, email execution, program operations, and global campaign delivery.

Graitec is 40 years old and moving faster than ever. We are transitioning from a leading Autodesk reseller into a global IP software company — and marketing is central to that transformation. We have brand presence, a large customer base, and a growing product portfolio. What we need now is the execution infrastructure to convert that into predictable, scalable pipeline.

This role exists because we are ready to move beyond campaigns. We run programs — launches, events, seasonal pushes — and we run them well. But we have not yet built the always‑on growth engine that compounds over time: the lifecycle programs that never stop nurturing, the automation plays that respond to buyer signals in real time, and the performance loop that tells us what to scale and what to cut. That is what this Director helps build.

Overview

• The Marketing Director (Global Campaign Execution) builds and leads the global marketing execution engine that converts audience engagement into qualified pipeline — evolving Graitec from discrete campaigns to always‑on, AI‑enabled growth programs that compound over time.
• Reporting to the VP, Global Growth Marketing, the Director leads a team of five and partners across Growth Marketing, Corporate Marketing, Solutions Marketing, SDR, Sales, and Revenue Operations. The VP sets strategy and organizational direction; this role owns the always‑on execution engine and is accountable for its pipeline contribution.

Always‑On Growth Engine

• In partnership with the VP, help drive the transition from building campaigns from scratch each quarter to running programs that are always on — spending team time improving what works rather than restarting from zero.
• Design and build full‑funnel lifecycle programs — acquisition, activation, expansion, retention — that run continuously and compound over time.
• Manage the operating model within the strategic direction set by the VP — campaign frameworks, channel mix execution, audience segmentation, and the feedback loops that drive optimization
  Use AI tools to accelerate personalization, content generation, campaign testing, and performance analysis at scale.

Campaign Orchestration & Pipeline Acceleration

• Execute against campaign strategy set by the VP and Corporate and Solutions Marketing — translating strategy into activated, multi‑channel programs.
• Drive the campaign calendar, production timelines, and cross‑functional coordination across Growth Marketing, SDR, and Sales.
• Lead pipeline acceleration programs — ABM plays, nurture sequences, and SDR‑aligned follow‑up strategies — that move opportunities through the funnel.
• Identify the highest‑performing campaign motions, build the case to scale them, and present recommendations to the VP for approval.

Marketing Automation, Data & Technology

• Own the global marketing automation platform as a revenue system — not a broadcast tool — ensuring it operates with precision, segmentation, and measurable impact.
• Drive lead scoring, routing logic, nurture architecture, and CRM data quality in close collaboration with Revenue Operations.
• Implement the first‑party data strategy set by the VP — enabling signal‑based, personalized marketing at scale.
• Evaluate and recommend AI‑powered marketing tools that improve targeting accuracy, content relevance, and campaign efficiency.

Performance Reporting & Revenue Visibility

• Own marketing's performance narrative — pipeline attribution, campaign ROI, funnel conversion, and lifecycle metrics — reported to the VP and broader leadership on a regular cadence.
• Build the dashboards and data infrastructure that give leadership real‑time visibility into marketing's contribution to revenue.
• Drive a culture of measurement, rapid experimentation, and evidence‑based decision‑making across the team.

Partner & Co‑Marketing Programs

• Lead Autodesk MDF/MDP co‑marketing strategy and execution — moving from compliance reporting to strategic pipeline generation.
• Develop co‑marketing campaigns that integrate with the broader campaign calendar and are measured against pipeline contribution.

Team Leadership & Organizational Development

• Lead, develop, and elevate a team of five — setting high standards for execution quality, accountability, and strategic contribution.
• Build a team culture where feedback loops are fast, testing is the norm, and performance is visible and celebrated.
• Develop each team member's capability over time, moving the team from executors to strategic contributors.

The Team

You will lead five direct reports spanning automation, content, program operations, and campaign execution:

• Campaign Marketing Manager — Global campaign execution, Italian market, Autodesk MDF/MDP co‑marketing.
• Marketing Automation Manager — Global automation platform, nurture architecture, lead scoring and routing.
• Content Specialist — Blog publishing, web content, editorial calendar execution.
• Marketing Programs Manager — Campaign operations, project management, product line and regional activation.
• Email Execution Specialist — Campaign build and deployment, platform operations, list management.

This is an execution‑strong team with room to grow strategically. Your job is to raise the ceiling.

Key Partners

• Corporate Marketing — Campaign strategy, core content, brand direction
• Solutions Marketing — Product positioning, messaging, GTM strategy
• Digital Marketing — SEO/GEO, paid media, analytics, web performance
• Events & Community — Regional events, community programs, field activation
• SDR Practice — Lead qualification, pipeline acceleration, outbound plays
• Sales — Pipeline alignment, deal acceleration, win/loss insight
• Revenue Operations — Attribution, data governance, pipeline definitions, reporting

Business Purpose & Value Contribution

Graitec is at an inflection point. In the last four years we doubled in size. In the next few years, we intend to do it again — this time driven by our own software, not just the products we resell. This Director role sits at the center of that ambition: if marketing gets this right, pipeline becomes predictable, sales cycles shorten, and the brand shifts in the market.

The role converts marketing strategy into revenue outcomes. It is accountable for the infrastructure — programs, automation, data, and reporting — that makes marketing's contribution to pipeline visible, repeatable, and scalable across all 13 countries.

You will work in a flat, entrepreneurial environment where leaders have real ownership — not a committee for every decision. You will have access to a team ready to grow, a VP who thinks strategically and removes obstacles, and a transformation story that is genuinely compelling in the market.

Key Outcomes Expected

Performance is reviewed quarterly against pipeline and revenue contribution, campaign effectiveness, and the team's progression toward an always‑on operating model. Annual targets are set in partnership with the VP, Global Growth Marketing and Revenue Operations.

Pipeline & Revenue

• Marketing‑sourced pipeline ($ and %)
• Marketing‑influenced pipeline
• MQL to SQL to Opportunity conversion rates
• Pipeline velocity

Campaign Performance

• Pipeline generated per campaign
• Campaign ROI and cost per opportunity
• Engagement rates by channel
• Channel efficiency benchmarks

Lifecycle & Retention

• Nurture‑to‑opportunity rate
• Time‑to‑conversion by stage