Marketing Decision Support Business Partner

Diageo; Madrid; Presencial; EUR 45.000 - 80.000; Jornada completa

Descripción de la vacante

Join a forward-thinking company as an A&P Finance Business Partner, where you will play a pivotal role in driving decision-making across marketing teams. Your expertise will help optimize budgets and improve returns on investment, ensuring that financial strategies align with business goals. In this dynamic role, you will collaborate with diverse teams to craft winning strategies and foster a culture of continuous improvement. If you're a qualified accountant with a passion for finance and a knack for building relationships, this position offers the perfect opportunity to make a significant impact in a vibrant, inclusive environment.

Formación

• Qualified accountant with ACCA or CIMA preferred.
• 4+ years of finance experience, ideally in FMCG or Consumer goods.

Responsabilidades

• Provide decision support to marketing teams to improve ROI.
• Manage A&P budget and ensure accurate spending aligned with strategy.

Conocimientos

Financial Analysis

Relationship Management

Commercial Acumen

Numerical Skills

Decision Support

Process Improvement

Educación

ACCA or CIMA qualifications

Bachelor's Degree in Finance or related field

Herramientas

Excel

BPM Systems

CRM Systems

Descripción del empleo

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.

About the role

The Diageo Southern Europe Finance team (which supports Portugal, Spain, France, Italy and Greece) is central to the delivery of key business objectives and targets across the P&L, Balance Sheet and broader market share. The team is made up of respected business partners to their collaborators inside and outside of the function and work to shape the future of our business.

The role of A&P Finance Business Partner will drive excellent decision making across the Consumer and Customer Marketing Teams and support the business in setting and realising its performance ambition and AOP with a particular focus on the Dynamic value creator area of the Finance Mission:

• Bring data-led insights – crafting winning strategies and provoking extraordinary business outcomes
• Adopt a winning demeanor – having the courage to act
• Look outwards – always adopting an external lens
• Lead and adopt change – bring value and crafting our future
• Active risk managers – guiding thoughtful business decisions and ensuring compliance with our controls agenda in everything we do

The successful candidate will play a key role in handling and optimizing Southern Europe’s total A&P budget. This role will partner the SE Marketing and SE Customer Marketing teams to ensure we have a clear understanding of drivers of spend to enable this investment to be optimized and deployed with agility. Part of the role will also be to drive optimization of the A&P process and continuous improvement.

Top Accountabilities

Functional:

• Provide decision support to the customer and consumer marketing teams, which will ultimately improve return on investment, Net Sales Value, Gross Profit, Gross Margin %, CAAP and CAAP Margin%.
• Partner with marketing & customer marketing teams on their A&P budget, seeking out greatest opportunities for growth.
• Partner with SE Finance team (Commercial Finance, Finance Controls, BPM team, etc.) to bring together the Brand/category/Portfolio perspective with the Country/Channel perspective and assess the right prioritization and optimization choices.
• Guarantee quality A&P budget management, giving confidence to the wider SE business on A&P accuracy and correct spending in line with strategy.
• Partner with marketing teams to implement high quality measurement and evaluation of our marketing activities.
• Identify and implement A&P process improvements on A&P/finance projects.
• Use insightful analysis to identify business opportunities.
• Present analysis to the teams and then subsequently empower the team around delivering against them.
• Support the strategic planning and forecasting processes.
• Ensure the appropriate governance and controls are in place for all investment and best in class process, data and tools are available to support decision making.

About you

Leadership Standards

Win through Execution

• Sets and pursues direction without guidance and takes a wide view of their accountabilities.
• High energy and ambition to achieve successful outcomes and high standards.
• Balances analysis and execution and adjusts thinking in the face of new information.
• Actively spots opportunities or issues and identifies which are urgent and important.
• Generates a range of workable solutions, decides what should be done and takes action.

Shape the Future

• Sees the big picture and possibility from multiple angles and through a creative lens.
• Frames issues in a way that creates clarity and incorporates others' best thinking.
• Accurately digests large amounts of information and breaks down sophisticated problems thoroughly.
• Challenges themselves and others to address new or unfamiliar tasks and ways of working.

Inspire through Purpose

• Finds broader meaning in their work and aspires to make a significant difference.
• Reads their environment and understands how culture and context influences people's perspectives.
• Is actively aware of the impact they have on others and tunes in to the needs of individuals around them.
• Communicates in a compelling, persuasive and impactful way.
• Draws on a variety of influencing styles to engage different audiences.

Invest in Talent

• Displays confidence in their ability to meet challenges and succeed.
• Maintains belief and optimism and bounces back quickly from setbacks or failures.
• Demonstrates a realistic and thoughtful awareness of their own capabilities.
• Proactively seeks feedback and development for growth and takes action.

Ideal experiences / Qualifications / capabilities

• Qualified accountant who will be studying or has studied towards their ACCA or CIMA qualifications (preferred).
• Existing capability to build genuine relationships built on mutual trust & respect.
• Successful management of senior partners, resulting in strong and positive outcomes.
• Comfort with dealing with ambiguity, complexity and working within a fast-paced, ambitious and matrixed environment.
• Deep personal accountability for extraordinary performance.
• Strong commercial and numerical savvy with attention to detail.
• Excel, BPM (or equivalent), CRM (advantage or similar) system knowledge.
• Demonstrate you have mastery in financial analysis.
• Minimum 4+ years of finance experience, ideally in FMCG / Consumer goods.

Working with us

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.

We believe the most inclusive and diverse culture makes for a better business and a better world. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.