Marketing Data Strategy Lead

Jameda; Barcelona; Remoto; EUR 90.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Healthcare insurance

Flexible hours

Remote work

Global team

Descrizione del lavoro

Docplanner Group is seeking a Staff Marketing Data Analyst to set the direction for world-class analytics that power our marketing team. You will partner with data engineers and BI teams to design foundational data structures, enabling clean data flows into BI tools and business data systems.

You will own the analytics framework, establish standards, and mentor analysts while delivering actionable insights to optimize marketing ROI and sales performance across global markets.

Competenze

• Degree in statistics, data science, business analytics, marketing analytics, or related field.
• 7–9 years in marketing and/or sales analytics with measurable ROI improvements.
• Expert analytics using SQL and BI tools (Tableau/Power BI/Qlik Sense; Excel).
• Experience with data pipelines and data warehouses; strong DBT skills.
• Ability to translate technical results for senior stakeholders.
• Experience with B2B sales motions and ABM is a plus.
• Knowledge of marketing data (HubSpot, Salesforce) is desirable.
• Mentoring or guiding other analysts.

Mansioni

• Define standards and architecture for scalable, performant data products.
• Own data quality governance and issue resolution across marketing data.
• Collaborate with Marketing leadership to shape analytics roadmap.
• Provide leadership on complex problems using data science approaches.
• Design and oversee dashboards for KPIs, budgets, and ROI.
• Generate insights to influence Marketing leadership decisions.
• Lead ad-hoc analyses and multi-source data blending.
• Present analyses to CMO, VPs, and executives.
• Mentor analysts and raise overall quality of analysis.

Conoscenze

SQL

Tableau

Power BI

Qlik Sense

Excel

dbt

Data storytelling

Stakeholder communication

ABM / account-based marketing

Mentoring

Prioritization

Proactivity

Learning mindset

Business English

Spanish language

Formazione

Statistics/Data Science/Analytics degree

Strumenti

HubSpot

Salesforce

DBT

Descrizione del lavoro

Docplanner Group is seeking a Staff Marketing Data Analyst to set the direction for world-class analytics that power our marketing team. You will partner with data engineers and BI teams to design foundational data structures, enabling clean data flows into BI tools and business data systems.

You will own the analytics framework, establish standards, and mentor analysts while delivering actionable insights to optimize marketing ROI and sales performance across global markets.