Marketing Data & Segmentation Manager

Kofax; Barcelona; Presencial; EUR 40.000 - 55.000; Jornada completa

Descripción de la vacante

A data-driven marketing firm based in Barcelona is seeking a Marketing Data & Segmentation Manager. In this role, you will be responsible for database management and segmentation, ensuring compliance with data regulations like GDPR, and providing insights to improve marketing strategies. The ideal candidate has at least three years of relevant experience and a Bachelor's degree in a related field. This position offers an opportunity to enhance your career in a collaborative environment.

Formación

• Minimum 3 years’ experience in database management, data analysis, and campaign segmentation.
• Strong understanding of data protection regulations and compliance requirements.
• Proficiency in data manipulation and Excel.

Responsabilidades

• Monitor and maintain the integrity of marketing databases.
• Analyze current data management processes and suggest improvements.
• Generate reports on database health and campaign performance.

Conocimientos

Excellent English (both written and oral)

Strong analytical skills

Attention to detail

Effective communication skills

Educación

Bachelor’s degree in Business, Data Science, Marketing or related field

Herramientas

Salesforce

Oracle Eloqua

Power BI

Descripción del empleo

Overview

Tungsten Automation is seeking a highly motivated and detail-oriented Marketing Data & Segmentation Manager to join our marketing team. This role will be responsible for owning database health, driving accurate segmentation, ensuring compliance with global data regulations, and enabling data-driven campaign execution and insights across Eloqua and Salesforce. This role is critical in ensuring our marketing efforts are efficient, targeted, and effective.

Responsibilities

• Monitor and maintain the integrity, accuracy, and completeness of marketing databases.
• Regularly perform data cleansing, deduplication, and enrichment activities.
• Develop and implement procedures for data quality assurance.
• Analyze current data management processes and identify areas for improvement.
• Implement best practices for data collection, storage, and retrieval.
• Collaborate with IT and other departments to streamline data workflows.
• Design and maintain Eloqua segmentation frameworks for persona-based, tiered, and GDPR-compliant campaign targeting.
• Work closely with the marketing team to tailor campaigns to specific segments.
• Ensure compliance with data protection regulations such as GDPR, CCPA, and other relevant laws.
• Implement and maintain data security measures to protect sensitive information.
• Generate regular reports on database health, campaign performance, and segmentation effectiveness.
• Provide insights and recommendations based on data analysis to inform marketing strategies.
• Support ad-hoc data requests and projects as needed.

While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.

Required Experience

• Excellent English (both written and oral).
• Bachelor’s degree (or higher) in Business, Data Science, Marketing or related field.
• Minimum 3 years’ experience in database management, data analysis, and campaign segmentation, preferably in B2B.
• Strong understanding of data protection regulations and compliance requirements.
• Excellent analytical, problem-solving, and organizational skills.
• Strong attention to detail and commitment to data accuracy.
• Effective communication skills and ability to work collaboratively with cross-functional teams.
• Proficiency in tools such as Salesforce, Oracle Eloqua, Traction Complete, 6sense, and D&B.
• Strong Excel skills; ability to manipulate, cleanse, and validate data at scale.
• Familiarity with marketing automation platforms, CRM systems, and project management tools like Asana.
• Experience with data visualization tools such as Power BI; ability to build and interpret dashboards tracking campaign engagement, lead funnel velocity, and database health.

Tungsten Automation Corporation, Inc. is an Equal Opportunity Employer M / F / Disability / Vets