Marketing Data Analyst - [SA-391]

Pearson; Huelva; Híbrido; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading education company is seeking a Senior Marketing Data Analyst to focus on D2C performance marketing metrics. This role involves collaborating on data pipelines, translating performance data into actionable insights, and supporting pricing strategies. Ideal candidates will have 3+ years in marketing analytics and strong skills in SQL and data visualization tools, working in a flexible hybrid environment.

Formación

• 3+ years as a Marketing Data Analyst focused on mobile/web apps.
• Hands-on skills in SQL, BigQuery, Python, or R.
• Proven ability to measure pricing strategies and retention.

Responsabilidades

• Own data-driven insights for user acquisition and retention.
• Collaborate with Data Engineers on data pipelines.
• Support A/B testing of pricing and promotional strategies.

Conocimientos

D2C performance marketing metrics

SQL

BigQuery

Python

Data visualization tools

Communication skills

Herramientas

Tableau

Looker

Power BI

Descripción del empleo

Senior Marketing Data Analyst (D2C Mobile & Web) - Spain / Remote or Madrid - Hybrid | Mondly by Pearson

Are you more than just a Data Analyst?

Do you live at the intersection of numbers, marketing strategy, and growth? Mondly by Pearson, a global leader in mobile language learning, is looking for a Senior Marketing Data Analyst who is fluent in D2C performance marketing metrics, beyond just spreadsheets.

Join a product used by 100M+ learners across 190 countries. We're not just building an app — we're changing the way the world learns languages. This role is 100% focused on marketing, helping our teams unlock the full potential of our mobile subscription and web platforms.

What You'll Do

1. Own data-driven insights for global user acquisition, retention, pricing, and promotions across paid channels: Google, Facebook, TikTok, YouTube, affiliates, and more.
2. Collaborate with Data Engineers to build data pipelines, attribution models, and dashboards for marketing teams.
3. Translate performance data into ROI/ROAS, CAC/LTV recommendations to inform decisions.
4. Support A/B testing of pricing and promotional strategies for tactical and long-term growth.
5. Act as a bridge between Marketing, Product, and Finance to connect campaign performance with business impact.
6. Align KPIs, identify patterns, challenge assumptions, and uncover opportunities.

What You Bring

1. 3+ years as a Marketing Data Analyst with experience in D2C mobile/web apps, performance marketing analytics essential.
2. Hands-on skills in SQL, BigQuery, Python or R, G4, App Store Connect, Google Play Console, Singular or similar MMP, BI & visualization tools (Tableau, Looker, Power BI).
3. Proven ability to measure and explain pricing strategies, discounts, churn, and retention using data.
4. Ability to lead insights that influence global marketing strategies.
5. Strong communication skills to simplify complexity for stakeholders.
6. Curious with a commercial mindset — understanding what happened, why, and next steps.

Why Mondly?

Join one of the top 10 language learning apps in the world, now part of Pearson, the largest education company. Work with a dynamic team on a product making a global impact. Enjoy full ownership of marketing analytics in a flexible, hybrid environment. Ready to make a real business impact? Apply now and help shape the next 100 million learners.

The original job posting can be found on Kit Empleo: https://www.kitempleo.es/empleo/219539991/marketing-data-analyst-sa-391-huelva/?utm_source=html