Marketing Data Analyst (Remote)

leadtech; Islas Baleares; Híbrido; EUR 35.000 - 60.000; Jornada completa

Descripción de la vacante

An innovative company is seeking a Marketing Data Analyst to drive data-driven decisions and enhance marketing strategies. This role involves analyzing campaign performance, creating insightful reports, and collaborating closely with diverse teams to optimize user acquisition. With a focus on app attribution tools and digital marketing techniques, you will play a critical role in shaping the company's marketing efforts. Enjoy a flexible work environment, enhanced career development opportunities, and a vibrant office culture. If you're passionate about data and marketing, this is the perfect opportunity for you!

Servicios

Flexible time off

Free Friday afternoons

Enhanced career path

External training budget

Celebration of company landmarks

Free fruit and snacks

Mario Kart and table tennis competitions

Formación

• 3+ years of experience as a Data Analyst with a strong focus on marketing.
• Expertise in app attribution tools and digital marketing strategies.

Responsabilidades

• Measure marketing campaign performance and prepare analytical reports.
• Collaborate with marketing and product teams to enhance project profitability.

Conocimientos

Data Analysis

Google Sheets

Microsoft Excel

App Attribution Tools

Machine Learning

Statistics Techniques

Digital Marketing Strategies

Event Tracking

Collaboration Skills

Proactive Attitude

Educación

Bachelor's Degree in STEM

Herramientas

Firebase

Adjust

Data Visualization Tools

Descripción del empleo

We’re looking for a Marketing Data Analyst who is passionate about their work, adapts easily, and shares our company values!

A little bit about us

Leadtech has been fostering and developing innovative digital businesses across several industries since 2009. It has since then expanded to a team of over 500 committed employees working all over Spain. We are thrilled to have more than 23 nationalities working together and very proud to see that our products and services are enjoyed by millions of users monthly around the globe.

How you will make a difference :

• Measure the performance of marketing campaigns, build ad hoc custom reports, and analyze anomalies and trends.
• Preparation of analytical reports and dashboards (including visualization) for the marketing team.
• Creation of Google Sheets scripts to connect data from different reports and Google Sheets.
• High experience and skill level in Microsoft Excel / Google Sheets.
• Analysis of product & marketing metrics correlation and identification of their drivers.
• Analysis and identification of user behavior patterns based on product & marketing analytics and forming hypotheses for the marketing team based on these insights.
• Develop the SKAN measurement approach for Google, Meta and Tiktok.
• Deeply understand the process of acquisition of users in order to analyze / provide valuable proposals.
• Manage MMP Tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations.
• Analyze performance impact of any product and marketing strategy changes.
• Cooperate with Marketing and Product teams to actively increase project profitability.
• Collaborate with the BI department to create and maintain data visualization dashboards.

Requirements

• Bachelor degree in STEM field or similar.
• Experience working as Analyst of at least 3 years.
• Strong knowledge of app attribution tools commonly used in the mobile advertising industry.
• Strong knowledge of machine learning and statistics techniques.
• Strong communication skills and the ability to translate technical findings into clear business recommendations.
• In-depth understanding of digital marketing strategies including down funnel analysis, as well technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms.
• Experience working with data visualization tools.
• Experience with setting up and managing event tracking in mobile apps, especially with a focus on SKAN, Firebase, Meta etc.
• Teamwork and collaboration skills to work closely with other data professionals and cross-functional teams.
• Proactive attitude and results-oriented.

Perks of being one of us

• Full-time, permanent contract.
• Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off.
• Flextime (7 – 9 : 30 a.m. / 3 : 30 – 7 : 30 p.m).
• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!).
• Enhanced career path designed just for you.
• External training budget.
• We celebrate all company landmarks.

Sounds good? Apply now! We’re looking forward to getting to know you.

Equal Employment Opportunity Employer

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expression and / or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!

Location

You will have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.

If you prefer to be surrounded by amazing people, our exceptional office is in Barcelona's Blue Building, located right on the city's seafront. Besides our stunning views, you'll enjoy our office perks such as free fruit, snacks, and coffee, and you'll also be able to take part in our Mario Kart and table tennis competitions.