Marketing Data Analyst (Pharmacetiucal Sector) - [QSH782]

Omega CRM, A Merkle; Badajoz; A distancia; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A global customer experience management firm is seeking an Omnichannel Automation Specialist to manage automated campaigns across various teams. The ideal candidate has 2-3 years of experience in omnichannel marketing, knowledge of marketing automation tools, and strong analytical skills. This position offers a permanent contract, flexible schedule, and health insurance.

Servicios

Flexible schedule

Training and certification opportunities

Home office options

Health insurance

Formación

• 2-3 years of experience in campaign automation and omnichannel marketing.
• Experience with marketing automation tools and strong analytical skills.
• Fluency in English; exposure to Atlassian tools is a plus.

Responsabilidades

• Gather and document campaign requirements from stakeholders.
• Translate business rules into configurations within marketing tools.
• Analyze campaign performance data for future insights.

Conocimientos

Campaign automation

Omnichannel marketing

Analytical skills

Communication skills

Educación

Degree in Marketing, IT, Pharma, or related field

Herramientas

Salesforce Marketing Cloud

SQL

Excel

Descripción del empleo

Omega CRM Consulting is seeking an Omnichannel Automation Specialist to collaborate with a leading global pharmaceutical company.

Service Overview

The Omnichannel Automation Specialist (OAS) supports the Campaign Automation team and the Next Best Action (NBA) Centre of Excellence. This role manages the end-to-end lifecycle of omnichannel automated campaigns across marketing, medical, and market access teams globally.

The OAS translates business rules into configurations within marketing automation tools, ensuring campaigns meet stakeholder expectations and best practices. They drive innovation, optimize processes, and share knowledge across the organization, working with global stakeholders including GCOs and IT.

Responsibilities

1. Gather, understand, and document campaign requirements from market stakeholders, ensuring alignment with business rules.
2. Translate business rules into configurations within NBA-related marketing tools, ensuring data attributes are actionable.
3. Use data insights to inform campaign design, segmentation, personalization, and KPI alignment.
4. Collaborate with Data Analysts and Business Analysts to ensure data availability for reporting.
5. Interpret campaign performance data to generate insights and inform future campaigns.
6. Conduct quality checks, simulations, and testing to ensure campaign functionality.
7. Identify and implement optimizations, and share best practices and recommendations.
8. Document and optimize omnichannel automation processes, maintaining up-to-date documentation.
9. Ensure the tools' availability and optimal use, collaborating with IT and vendors.
10. Provide status updates, address impediments, and promote best practices within teams.

Requirements & Skills

• Degree in Marketing, IT, Pharma, or related field preferred.
• 2-3 years of experience in campaign automation and omnichannel marketing with complex workflows.
• Experience with marketing automation tools like Salesforce Marketing Cloud, Unica, or similar.
• Knowledge of Veeva CRM/Veeva Vault is a plus.
• Advanced Excel skills and at least 2 years of SQL experience.
• Knowledge of AWS querying is a plus.
• Strong analytical, troubleshooting, and communication skills.
• Ability to manage multiple priorities and meet deadlines.
• Fluency in English; exposure to Atlassian tools is a plus.

What We Offer

• Permanent contract with flexible schedule.
• Training and certification opportunities.
• Home office options and flexible benefits.
• Health insurance.

About Omega CRM

Omega CRM, part of Merkle and dentsu, is a global leader in customer experience management, specializing in data, AI, and digital solutions. With over 23 years of experience, 580+ professionals, and numerous awards, we operate across various industries, delivering impactful omnichannel experiences. We value talent, flexibility, commitment, and innovation, growing together as a team.