Marketing Data Analyst (Pharmacetiucal Sector) | [B176]

Omega CRM, A Merkle; Santa Cruz de Tenerife; A distancia; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A leading customer experience management firm is looking for an Omnichannel Automation Specialist to manage automated marketing campaigns. The ideal candidate will have a degree in a relevant field, 2-3 years of experience in campaign automation, and proficiency in tools like Salesforce Marketing Cloud. Benefits include a permanent contract, flexible work schedule, health insurance, and opportunities for professional growth.

Servicios

Flexible schedule

Work-life balance

Health insurance

Formación

• 2-3 years of experience in campaign automation and omnichannel marketing.
• Experience with marketing automation tools.
• Fluent in English.

Responsabilidades

• Gather and document campaign requirements from stakeholders.
• Translate business rules into configurations within marketing tools.
• Use data insights to design and optimize campaigns.
• Collaborate with Data Analysts to secure necessary data.
• Conduct quality checks and system integration tests.

Conocimientos

Campaign automation

Omnichannel marketing

Salesforce Marketing Cloud

Data analysis

Strong communication

Troubleshooting

SQL proficiency

Excel proficiency

Knowledge of Veeva CRM

Educación

Degree in Marketing, IT, Pharma, or related field

Herramientas

Salesforce Marketing Cloud

Unica

Excel

SQL

Descripción del empleo

Omega CRM Consulting is seeking an Omnichannel Automation Specialist to collaborate with a leading global pharmaceutical company.

Service Overview

The Omnichannel Automation Specialist (OAS) plays a key role in supporting the Campaign Automation team and the Next Best Action (NBA) Centre of Excellence. This role involves managing the end-to-end lifecycle of omnichannel automated campaigns across marketing, medical, and market access teams worldwide.

The OAS translates business rules into efficient configurations within marketing automation tools, ensuring campaigns meet stakeholder expectations and adhere to best practices. The role also drives innovation, process optimization, and knowledge sharing, working with global stakeholders and markets.

Responsibilities

1. Gather, understand, and document campaign requirements from market stakeholders.
2. Translate business rules into configurations within NBA-related marketing tools, ensuring data readiness.
3. Use data insights to inform campaign design, segmentation, personalization, and KPIs.
4. Collaborate with Data Analysts and Business Analysts to secure necessary data.
5. Interpret campaign performance data to generate insights and improve future campaigns.
6. Conduct quality checks, simulations, user acceptance, and system integration tests.
7. Identify and implement optimizations, providing feedback and best practices.
8. Document and optimize automation processes, maintaining up-to-date documentation.
9. Ensure optimal usage of automation tools, collaborating with IT and vendors.
10. Provide regular updates on campaign progress and share knowledge across teams.

Requirements & Desired Skills

• Degree in Marketing, IT, Pharma, or related field (preferred).
• 2-3 years of experience in campaign automation and omnichannel marketing, with tool-specific expertise.
• Experience with marketing automation tools like Salesforce Marketing Cloud, Unica, etc.
• Knowledge of Veeva CRM/Veeva Vault is a plus.
• Advanced Excel and SQL proficiency (2+ years).
• Knowledge of AWS querying clients is a plus.
• Strong troubleshooting, QA, and optimization skills.
• Excellent communication skills for technical and business concepts.
• Ability to manage multiple priorities and meet deadlines.
• Commitment to best practices and continuous improvement.
• Experience with Atlassian tools is a plus.
• Fluent in English.

What We Offer

• Permanent contract with flexible schedule.
• Work-life balance and professional growth opportunities with training and certifications.
• Home office options and flexible benefits.
• Health insurance and other perks.

About Omega CRM

Omega CRM, part of Merkle and dentsu group, is a global leader in customer experience management, specializing in data, AI, and digital solutions. With over 23 years of experience and a diverse team, Omega CRM is recognized for its excellence in the Salesforce ecosystem and industry awards.

We value talent, flexibility, commitment, and innovation, fostering growth through our people.

Original job posting available at: Kit Empleo