Marketing Data Analyst

Omega CRM, A Merkle; Sevilla; Presencial; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A global customer-centric digital solutions firm is seeking an Omnichannel Automation Specialist in Sevilla to manage the lifecycle of automated campaigns. You'll collaborate with marketing, medical, and market access teams, leveraging your skills in campaign automation and data analysis to drive improvements and share best practices. The ideal candidate has 2-3 years of experience in omnichannel marketing and is proficient with tools like Salesforce Marketing Cloud.

Servicios

Permanent contract with flexible scheduling

Training and certification opportunities

Home office options

Flexible benefits (transport, meal vouchers)

Health insurance

Formación

• 2-3 years of experience in campaign automation and omnichannel marketing.
• Experience in quality assurance and troubleshooting.
• Fluency in English required.

Responsabilidades

• Gather and document campaign requirements from stakeholders.
• Translate campaign rules into configurations and workflows.
• Collaborate with analysts to secure necessary data for reporting.

Conocimientos

Campaign automation

Omnichannel marketing

Data analysis

Communication skills

Problem-solving

SQL proficiency

Salesforce Marketing Cloud

Advanced Excel

Educación

Degree in Marketing, IT, Pharma, or related field

Herramientas

Salesforce Marketing Cloud

Veeva CRM/Veeva Vault

Atlassian tools (Confluence, JIRA, BitBucket)

Descripción del empleo

Omega CRM Consulting is seeking an Omnichannel Automation Specialist to collaborate with a leading global pharmaceutical company.

Service Overview

The Omnichannel Automation Specialist (OAS) supports the Campaign Automation team and the Next Best Action (NBA) Centre of Excellence. This role manages the full lifecycle of omnichannel automated campaigns across marketing, medical, and market access teams worldwide. The OAS translates business rules into technical configurations within marketing automation tools, ensuring campaigns meet stakeholder expectations and follow best practices. The role also involves driving innovation, optimizing processes, and sharing knowledge within the organization, working with global stakeholders such as GCOs and IT.

Responsibilities

• Gather and document campaign requirements from market stakeholders, ensuring alignment with business rules and expectations.
• Translate campaign rules into configurations and workflows within NBA-related marketing tools, ensuring data attributes are available and actionable.
• Use business data insights to inform campaign design, segmentation, personalization, and KPIs aligned with organizational goals.
• Collaborate with Data Analysts and Business Analysts to secure necessary data for configuration and reporting.
• Interpret campaign performance data to generate insights and improve future campaigns.
• Conduct quality checks, simulations, user acceptance, and system integration tests to ensure campaign functionality.
• Identify and implement optimizations, provide feedback, and share best practices.
• Document and optimize automation processes, maintaining up-to-date documentation.
• Ensure optimal use of automation tools, collaborating with IT and vendors to improve functionality.
• Provide regular updates on campaign progress, address impediments, and promote best practices across teams.

Requirements & Skills

• Degree in Marketing, IT, Pharma, or related field preferred.
• 2-3 years of experience in campaign automation and omnichannel marketing, with experience in complex triggered campaigns and workflows.
• Experience working with data in business environments.
• Proficiency with marketing automation tools like Salesforce Marketing Cloud, Unica, or similar.
• Knowledge of Veeva CRM/Veeva Vault is a plus.
• Advanced Excel skills and SQL proficiency (2+ years required); AWS querying experience is a plus.
• Experience in quality assurance, troubleshooting, and campaign optimization.
• Strong communication skills, proactive problem-solving, and ability to manage multiple priorities.
• Willingness to share best practices and support team growth.
• Experience with Atlassian tools (Confluence, JIRA, BitBucket) is a plus.
• Fluent in English.

What We Offer

• Permanent contract with flexible scheduling.
• Training and certification opportunities.
• Home office options.
• Flexible benefits (transport, meal vouchers, etc.).
• Health insurance.
• Our commitment to social responsibility.

About Us

Omega CRM, part of Merkle and dentsu, is a global leader in customer-centric digital solutions, leveraging AI and data to enhance business experiences. With over 23 years of expertise, a diverse team, and numerous certifications, Omega CRM is a recognized Salesforce partner in Spain, serving various industries including healthcare and pharma. We pride ourselves on client satisfaction (rating 4.9/5) and industry awards, fostering growth through our core values of Talent, Flexibility, Commitment, and Innovation.

Original job posting available on Kit Empleo: Https ://J-18808-Ljbffr