Marketing Data Analyst

Pearson; Oviedo; Híbrido; EUR 45.000 - 70.000; Jornada completa

Descripción de la vacante

Mondly by Pearson is seeking a Senior Marketing Data Analyst to enhance its D2C performance marketing strategies across various paid channels. The role requires expertise in performance marketing analytics, strong technical skills in SQL and Python, and a collaborative approach to leverage data insights for strategic decisions. Join a product impacting 100 million learners globally and help shape marketing initiatives with data-driven insights.

Formación

• 3+ years as a Marketing Data Analyst with D2C mobile/web app experience.
• Expertise in performance marketing analytics is essential.
• Strong skills in SQL, Python, BigQuery.

Responsabilidades

• Own insights for global user acquisition, retention, and pricing strategy across channels.
• Collaborate with Data Engineers for data pipelines and reporting dashboards.
• Translate performance data into actionable marketing recommendations.

Conocimientos

Performance marketing analytics

SQL

Python

BigQuery

Google Analytics 4 (GA4)

Data visualization

Cohort analysis

Channel ROI analysis

Herramientas

Tableau

Looker

Power BI

App Store Connect

Google Play Console

Singular

Descripción del empleo

Spain / Remote or Madrid - Hybrid | Mondly by Pearson

Are you more than just a Data Analyst? Do you live at the intersection of numbers, marketing strategy, and growth? Mondly by Pearson, a global leader in mobile language learning, is on the hunt for a Senior Marketing Data Analyst who's fluent in D2C performance marketing metrics, not just spreadsheets.

Join a product used by 100M+ learners across 190 countries. We're not just building an app — we're changing the way the world learns languages. This role is 100% focused on Marketing, helping our teams unlock the full potential of our mobile subscription and web platforms.

What You'll Do

• Own data-driven insights for our global user acquisition, retention, pricing, and promotions strategy across paid channels : Google, Facebook, TikTok, YouTube, affiliates & more.
• Collaborate with Data Engineers to build smart data pipelines, attribution models, and reporting dashboards that marketing teams can act on.
• Translate performance data into clear, compelling ROI / ROAS, CAC / LTV recommendations that drive decisions.
• Dive into the impact of A / B pricing and promotional experiments—supporting both tactical wins and long-term revenue growth.
• Act as the analytics bridge between Marketing, Product, and Finance, connecting campaign performance to real business impact.
• Bring clarity to chaos — align KPIs, detect meaningful patterns, challenge assumptions, and surface hidden opportunities.

What You Bring

3+ years as a Marketing Data Analyst with direct-to-consumer (D2C) mobile / web app experience — this isn't a generic analytics role. Expertise in performance marketing analytics (paid media, cohort analysis, channel ROI) is essential.

Strong hands-on skills in :

• SQL, BigQuery, Python or R
• GA4, App Store Connect, Google Play Console, Singular (or similar MMP)
• BI & visualization tools like Tableau, Looker, or Power BI
• Proven ability to measure and explain pricing strategies, discounts, churn, and retention using hard data.
• Comfortable leading insights that shape global marketing spend and strategy.
• Skilled communicator who can simplify complexity and influence non-technical stakeholders.
• Curious mindset with a commercial edge — not just what happened, but why and what to do next.

Why Mondly?

Join one of the top 10 language learning apps in the world — now part of Pearson, the world's largest education company.

Work with a tight-knit, fast-moving team on a product that's making a global impact.

Get full ownership over marketing analytics, not a support function.

Hybrid-friendly with flexibility and autonomy built in.

Ready to move beyond dashboards and make real business impact? Apply now and help shape the next 100 million learners.