Marketing Data Analyst

Pearson; Bilbao; Híbrido; EUR 45.000 - 75.000; Jornada completa

Descripción de la vacante

Mondly by Pearson is seeking a Senior Marketing Data Analyst to enhance their data-driven marketing efforts. This pivotal role focuses on analyzing D2C performance metrics and guiding marketing strategies to optimize user acquisition and retention. Join a dynamic team at a leading language learning app to drive impactful decisions and growth in a collaborative hybrid environment.

Servicios

Flexible working arrangements

Ownership over marketing analytics

Impactful product development

Formación

• 3+ years of experience as a Marketing Data Analyst in D2C mobile/web.
• Expertise in performance marketing and data-driven insights.
• Strong skills in SQL, Python, and data visualization tools.

Responsabilidades

• Own data-driven insights for user acquisition, retention, and pricing strategy.
• Collaborate with data engineers to build pipelines and dashboards.
• Translate data performance into business recommendations.

Conocimientos

SQL

Python

R

GA4

Data visualization

Performance marketing analytics

Herramientas

BigQuery

Tableau

Looker

Power BI

App Store Connect

Google Play Console

Singular

Descripción del empleo

D2C Mobile & Web) Spain / Remote or Madrid - Hybrid |

Mondly by Pearson

Are you more than just a Data Analyst? Do you live at the intersection of numbers, marketing strategy, and growth? Mondly by Pearson, a global leader in mobile language learning, is on the hunt for a Senior Marketing Data Analyst who’s fluent in D2C performance marketing metrics, not just spreadsheets.

Join a product used by 100M+ learners across 190 countries. We're not just building an app — we're changing the way the world learns languages. This role is 100% focused on Marketing, helping our teams unlock the full potential of our mobile subscription and web platforms.

What You'll Do Own data-driven insights for our global user acquisition, retention, pricing, and promotions strategy across paid channels : Google, Facebook, TikTok, YouTube, affiliates & more. Collaborate with Data Engineers to build smart data pipelines, attribution models, and reporting dashboards that marketing teams can act on. Translate performance data into clear, compelling ROI / ROAS, CAC / LTV recommendations that drive decisions. Dive into the impact of A / B pricing and promotional experiments—supporting both tactical wins and long-term revenue growth. Act as the analytics bridge between Marketing, Product, and Finance, connecting campaign performance to real business impact. Bring clarity to chaos — align KPIs, detect meaningful patterns, challenge assumptions, and surface hidden opportunities.

What You Bring 3+ years as a Marketing Data Analyst with direct-to-consumer (D2C) mobile / web app experience — this isn’t a generic analytics role. Expertise in performance marketing analytics (paid media, cohort analysis, channel ROI) is essential.

Strong hands-on skills in : SQL, BigQuery, Python or R GA4, App Store Connect, Google Play Console, Singular (or similar MMP) BI & visualization tools like Tableau, Looker, or Power BI Proven ability to measure and explain pricing strategies, discounts, churn, and retention using hard data. Comfortable leading insights that shape global marketing spend and strategy. Skilled communicator who can simplify complexity and influence non-technical stakeholders. Curious mindset with a commercial edge — not just what happened, but why and what to do next.

Why Mondly? Join one of the top 10 language learning apps in the world — now part of Pearson, the world's largest education company.

Work with a tight-knit, fast-moving team on a product that’s making a global impact.

Get full ownership over marketing analytics, not a support function.

Hybrid-friendly with flexibility and autonomy built in.

Ready to move beyond dashboards and make real business impact? Apply now and help shape the next 100 million learners.