Marketing Coordinator

Specialized; Madrid; Presencial; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

A leading company in the sports industry is seeking a Marketing Coordinator to drive local marketing efforts across Spain and Portugal. The ideal candidate will have extensive experience in marketing, particularly in the cycling sector, and will be responsible for managing campaigns, budgets, and team dynamics while ensuring brand consistency and effective communication strategies.

Formación

• 5-7+ years of marketing experience, ideally in sports or cycling-related sectors.
• Proficiency in Spanish and English (Portuguese is a plus).
• Passion for sports, especially cycling, is highly preferred.

Responsabilidades

• Manage and mentor the Iberian Marketing Team.
• Implement regional campaigns tailored to local audiences.
• Coordinate media relations strategies with local media partners.

Conocimientos

Project Management

Communication

Data Analysis

Educación

Bachelor’s degree in Marketing, Business, or a related field

Descripción del empleo

Specialized Iberia is looking for a Marketing Coordinator passionate about sports marketing, ideally with experience or interest in cycling, to support local marketing efforts across Spain and Portugal. This role reports to the Market Leader to drive successful campaigns across the business functions. It requires working closely with the Cluster Marketing Lead and being aligned with regional strategies.

Key Responsibilities :

1. Team Management :
   • Manage and mentor the Iberian Marketing Team, fostering a collaborative and high-performance culture.
   • Ensure that the marketing teams in Iberia are equipped with the resources and guidance needed to execute local campaigns effectively.
2. Campaign Execution :
   • Implement regional campaigns and tailor them to local audiences.
   • Coordinate creative content with regional teams and ensure consistent brand messaging.
   • Plan campaigns focused on cycling-related activities, especially cycling products and events.
   • Ensure brand consistency across all touchpoints in Spain and Portugal.
3. Communication & Media :
   • Coordinate media relations strategies with local media partners (digital, print).
   • Coordinate communication strategies, press releases, and public relations activities.
   • Monitor media performance and recommend optimization strategies.
4. Retail & Event Marketing :
   • Collaborate with retail teams and distributors on activations, in-store displays, and product launches.
   • Plan and support cycling-related events or sport activations with retailers.
   • Deliver point-of-sale materials and ensure merchandising excellence.
5. Market Insights & Reporting :
   • Track local trends, consumer behavior, and competitors’ activities.
   • Provide insights to the Market Leader for strategy optimization and coordinate with the Cluster Marketing Lead on the local approach.
6. Budget Management :
   • Monitor local marketing budgets and ensure campaigns are delivered on time and within budget.
   • Track KPIs and report on campaign effectiveness, using data for continuous improvement.
   • Work closely with the Market Leader to align marketing efforts with business goals.
   • Partner with the cluster marketing team to share best practices.
   • Coordinate with local sales teams to ensure marketing supports business objectives.
   • Support the coordination of events, sponsorships, and retail activations.
   • Collaborate with external agencies when required.

Qualifications :

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-7+ years of marketing experience, ideally in sports or cycling-related sectors.
• Strong project management and communication skills.
• Proficiency in data analysis and reporting tools.
• Proficiency in Spanish and English (Portuguese is a plus).
• Passion for sports, especially cycling, is highly preferred.

Location :

Spain, Madrid

This role is ideal for someone passionate about coordinating across multiple stakeholders, balancing strategic initiatives with local execution, and ensuring marketing success at the market level.