Marketing Coordinator

Specialized B.C. Espana; Madrid; Presencial; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

An innovative firm seeks a passionate Marketing Coordinator to lead local marketing efforts across Spain and Portugal, particularly in cycling. This role involves managing a dynamic team, implementing tailored campaigns, and fostering relationships with media partners. Ideal candidates will bring 5-7 years of marketing experience, strong project management skills, and a love for sports. Join a vibrant team dedicated to driving impactful marketing strategies that resonate with local audiences and elevate brand presence in the cycling community.

Formación

• 5-7 years of marketing experience, preferably in sports or cycling sectors.
• Strong project management and communication skills essential for success.

Responsabilidades

• Manage and mentor the Iberian Marketing Team for effective local campaigns.
• Implement regional campaigns and coordinate creative content for brand consistency.

Conocimientos

Project Management

Communication Skills

Data Analysis

Sports Marketing

Fluent in Spanish

Fluent in English

Graphic Design

Educación

Bachelor's degree in Marketing

Bachelor's degree in Business

Herramientas

MailChimp

Microsoft Publisher

Adobe Creative Suite

Constant Contact

Email Marketing

Adobe Photoshop

Social Media Management

Adobe Illustrator

WordPress

Adobe InDesign

Descripción del empleo

Specialized Iberia is looking for a Marketing Coordinator passionate about sports marketing, ideally with experience or interest in cycling, to support local marketing efforts across Spain and Portugal. This role reports to the Market Leader and aims to drive successful campaigns across business functions by working closely with the Cluster Marketing Lead and aligning with regional strategies.

Key Responsibilities:

1. Team Management: Manage and mentor the Iberian Marketing Team, fostering a collaborative and high-performance culture. Ensure the team is equipped with resources and guidance to execute local campaigns effectively.
2. Campaign: Implement regional campaigns tailored to local audiences, coordinate creative content, and ensure brand consistency across all touchpoints in Spain and Portugal. Focus on cycling-related activities, products, and events.
3. Communication & Media: Coordinate relationships with local media partners, manage communication strategies, press releases, and PR activities. Monitor media performance and suggest optimizations.
4. Retail & Event Marketing: Collaborate with retail teams and distributors on activations, in-store displays, and product launches. Support cycling-related events and sport activations with retailers. Ensure merchandising excellence with point-of-sale materials.
5. Market Insights & Reporting: Track local trends, consumer behavior, and competitor activities. Provide insights for strategy optimization and coordinate with the Cluster Marketing Lead and Market Leader.
6. Budget Management: Monitor budgets, ensure timely and within-budget campaign delivery, track KPIs, and report on effectiveness. Collaborate with sales teams and external agencies to support business objectives and event sponsorships.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 5-7 years of marketing experience, preferably in sports or cycling sectors.
• Strong project management and communication skills.
• Proficiency in data analysis and reporting tools.
• Fluent in Spanish and English; Portuguese is a plus.
• Passion for sports, especially cycling, is highly preferred.

Location: Madrid, Spain

This role is ideal for someone passionate about coordinating across multiple stakeholders, balancing strategic initiatives with local execution, and ensuring marketing success at the market level.

Required Experience & Skills: Graphic Design, Marketing, MailChimp, Microsoft Publisher, Adobe Creative Suite, Constant Contact, Email Marketing, Adobe Photoshop, Social Media Management, Adobe Illustrator, WordPress, Adobe InDesign.