Marketing Communications Specialist, MED Ecosystem Marketing Manager (Madrid, Spain)

Red Hat; Madrid; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

Join a leading company as a Marketing Communications Specialist focusing on the Mediterranean region. You'll be responsible for driving a partner marketing strategy and collaborating with cross-functional teams to enhance marketing efforts. Ideal candidates will have strong strategic marketing skills, along with experience in B2B environments.

Formación

• Experience working in partner and channel marketing for B2B IT companies.
• Solid knowledge of the IT ecosystem.
• Experience with sales and cross-functional teams.

Responsabilidades

• Develop and implement a partner marketing strategy.
• Work with sales and marketing teams to execute campaigns.
• Manage MDF budgets and ensure compliance with objectives.

Conocimientos

Partner Ecosystems

Strategic Marketing Management

Communication

Presentation Skills

Educación

Bachelor's degree in Marketing or related field

Herramientas

Market Development Funds

Descripción del empleo

Marketing Communications Specialist, MED Ecosystem Marketing Manager (Madrid, Spain) page is loaded

Marketing Communications Specialist, MED Ecosystem Marketing Manager (Madrid, Spain)

Apply remote type Hybrid locations Madrid time type Full time posted on Posted Today job requisition id R-048436

Job summary

The Red Hat Mediterranean (MED) Field Marketing team is looking for an Ecosystem Marketing Manager to join us. In this role, you will be responsible for developing and implementing a comprehensive partner marketing strategy to support Red Hat's MED region, and corporate goals by collaborating with key Red Hat and partner stakeholders. You'll need to have strategic and tactical marketing management skills with a focus on achieving measurable results. You will also need to have a good understanding of partner ecosystems and identify the top players, integrators, and partners to ensure the maximum impact and return on investment (ROI) in the market using market development funds, leveraging the programs, campaigns, and support from central teams. The Mediterranean region includes Spain, Portugal, Israel, Greece, Cyprus, Turkey and CISS countries.

What you will do?

Guide the interlock and alignment with field marketing to ensure coordination and enable scaling of the field marketing programs through partners.

Work closely with partner account managers and Red Hat's Partner Marketing teams to plan and carry out joint go-to-market campaigns and events.

Build close relations with Marketing teams and key influencers at top partners to ensure that Red Hat is viewed as a key partner.

Collaborate with EMEA, the Middle East, and Africa (EMEA) Partner Marketing teams to ensure that local requirements are communicated and that they are aware of built-in campaigns and tools like the Red Hat Partner Marketing Center.

Manage MDF process - Administer co-marketing and market development fund (MDF) budgets with specified partners, ensuring compliance with Red Hat's strategic objectives.

Plan and develop digital campaigns to generate branding, awareness, and leads.

Develop partner-specific case studies and references to maintain continued momentum.

Support the team to conduct partner-specific joint public relations (PR) initiatives.

Propose and carry out specific awareness and demand generation activities targeted at the mid market and small and medium-sized businesses (SMB) segments.

Monitor and support the spend and ROI of the partner initiatives.

Set up the appropriate marketing service agency to deliver partner marketing programs to the partner ecosystem at scale.

What you will bring?

Bachelor's degree in science, business, marketing, or a related field

Experience working in partner and channel marketing for business-to-business (B2B) IT or technology companies

Solid knowledge of the IT ecosystem including distributors, system integrators (SIs), independent software vendors (ISVs), etc.

Experience working closely with sales, channel, technical, customer, and management teams

Understanding of critical marketing success metrics and key performance indicators (KPIs)

Proactive and assertive attitude

Ability to work as part of a team and proven record of working effectively with cross-functional teams

Experience managing agencies to deliver partner marketing programs at scale

Good communication and solid presentation skills

Fluent language skills in English; other regional language skills are a big plus

Willingness to travel across MED Region

Experience or skills in social media and integrated campaigns is a plus

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About Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

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About Red Hat

We’re the world’s leading provider of enterprise open source solutions—including Linux, cloud, container, and Kubernetes. We deliver hardened solutions that make it easier for enterprises to work across platforms and environments, from the core datacenter to the network edge.

Open unlocks the world’s potential

At Red Hat, our commitment to open source extends beyond technology into virtually everything we do. We collaborate and share ideas, create inclusive communities, and welcome diverse perspectives from all Red Hatters, no matter their role. It’s what makes us who we are.

Some of the most knowledgeable and passionate people in the technology industry work here. Whether we’re building software, championing our products, or training new associates, we’re collaborating openly to make a difference in the world of open source and beyond.

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