Marketing & Comms Manager - Digital AgTech

Syngenta Group; Madrid; Presencial; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

A leading company in the agriculture sector seeks a Global Communication Digital Marketing Lead for their Cropwise platform. The role focuses on establishing strategic marketing initiatives and enhancing customer engagement through innovative digital agriculture solutions. Ideal candidates will have extensive experience in digital marketing, project management, and a strong grasp of the agricultural sector.

Formación

• Minimum of 5 years in key Marketing domains, with digital ag solutions experience.
• Strong planning and execution skills for communications projects.
• Excellent writing and communication skills in English.

Responsabilidades

• Define and execute a global content strategy for Cropwise.
• Work with global teams to enable digital agriculture stories.
• Gatekeeper of branding guidelines for digital agriculture solutions.

Conocimientos

Digital Marketing

Customer Journeys

Copywriting

Project Management

Social Media Tools

Descripción del empleo

This role leads global communication digital marketing and branding strategies for Syngentas Cropwise platform to establish it as the premier digital agriculture solution in key markets. The position focuses on customer-centric positioning and value proposition to maximize market impact and adoption of Cropwises innovative solutions.

Responsibilities :

• Define and execute a global content strategy for Cropwise to ensure awareness consistent positioning and branding consistency
• Work together with the External Comms and Social Media global teams in Syngenta to enable digital ag-related stories in the relevant communications channels
• Gatekeeper of the global branding guidelines for digital agriculture solutions providing support to the marketing teams in the countries to ensure consistency without business blockage
• Develop digital marketing best practices based on lighthouse initiatives to unlock the potential of online lead generation / acquisition of digital agriculture solution
• Collaborate with the local digital leads in the BUs to define and create customer-based success stories based on our main communication and positioning priorities
• Update and maintain the Cropwise library of assets best practices and marketing use cases to optimize resources of the local marketing teams and enable their marketing plans around Cropwise
• Create and execute the internal communication strategy for digital ag focusing on increasing awareness of the impact of digital agriculture to Syngentas core business

Qualifications :

• Minimum of 5 years of experience with the key Marketing domains
• Experience in digital ag. solutions adoption is crucial
• Understanding of the agriculture business from a commercial / go-to-market perspective
• Robust knowledge of digital marketing social media tools and customer journeys
• Strong capabilities in planning and executing end-to-end communications projects
• Previous experience in the tech market
• Experience in managing global projects
• Excellent writing and communication skills as well as strong copywriting skills in English

Remote Work : Employment Type :

Full-time

Key Skills

Experience : years

Vacancy : 1