Marketing Cloud Specialist / EU Marketer – Marketing Cloud

BCA Europe; Valladolid; A distancia; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

BCA Europe is seeking an experienced Marketing Cloud Specialist to enhance automated marketing communications and drive customer engagement across Europe. The role involves using Salesforce tools to develop targeted campaigns, analyze results, and improve processes in a collaborative, multicultural environment.

Formación

• Hold Salesforce certifications (MC Admin, MC Consultant, MC Specialist).
• Minimum 4 years of work experience with at least 2 years in B2B marketing.
• Strong understanding of CRM best practices.

Responsabilidades

• Develop and execute automated marketing communications using Salesforce Marketing Cloud.
• Analyze customer digital behavior and campaign results to improve engagement.
• Work with third-party agencies on enhancing processes and functionalities.

Conocimientos

Salesforce Marketing Cloud

Data Cloud

B2B Marketing

Marketing Automation

Customer Engagement

Educación

Bachelor’s degree in digital marketing, communications, or related fields

Herramientas

Journey Builder

Mobile Studio

Descripción del empleo

Remote Others :

Competitive salary and benefits

Join one of Europe's largest B2B used vehicle remarketing businesses! At BCA Europe, we’re more than just a vehicle remarketing company. We’re Europe's largest vehicle remarketing business, the backbone of the automotive supply chain.

We are seeking an experienced Marketing Cloud Specialist to support our business goals by developing and executing automated marketing communications for BCA Europe, supporting the customer journey from lead generation to sales and retention across Europe.

As part of the EU Marketing team, this role specializes in multi-channel marketing automation, focusing on brand consistency and measurable marketing effectiveness. You will develop European-wide marketing automated activities targeting customer lifecycle, activation, and campaigns. Collaborating with another EU Marketer - Marketing Cloud, you will lead efforts to enhance channels and communications, making them targeted and personalized to maximize effectiveness. The role involves close work with team members, the Salesforce EU team, and business partners in BCA’s Business Solution Hub, country marketers, and the Data Intelligence team.

Role Accountabilities: Understand BCA's marketing and commercial context; use Salesforce Marketing Cloud, Data Cloud, and CRM to develop/create email templates, Cloud pages, multi-channel journeys in Journey Builder, analyze customer digital behavior for profiling, segment audiences in Data Cloud, report on campaign results, and benchmark performance across countries to improve engagement and conversions.

Support Data Cloud architecture and data models, analyze campaign analytics for future improvements, provide support and escalation for EU marketing teams on Data/Marketing Cloud issues, perform QA checks, collaborate on data feeds and integrations, conduct system audits, and prepare for upgrades. Work with third-party agencies to enhance processes and functionalities. Establish processes supporting customer touchpoints, automate communications, and assist in training users through tutorials, guides, and documentation. Keep up-to-date with marketing automation trends and digital marketing advancements.

Knowledge and Experience: Hold Salesforce certifications (MC Admin, MC Consultant, MC Specialist). Demonstrate extensive experience with Data/Marketing Cloud, including Journey Builder, Data Cloud, Mobile Studio, and other tools. Experience in the automotive sector is preferred. Minimum 4 years of work experience, with at least 2 years in B2B marketing supporting sales and customer journeys. Bachelor’s degree in digital marketing, communications, or related fields. Strong understanding of Salesforce Marketing Cloud, Data Cloud, CRM best practices, and data streams for segmentation and personalization. Proven ability to develop processes, facilitate adoption, and communicate effectively in English.

Key Competencies: Experience working remotely in a multicultural environment. Strong teamwork, interpersonal skills, and ability to engage with management and departments. Detail-oriented, creative, organized, deadline-driven, and open to learning new tools and feedback. Demonstrate professionalism, ownership, flexibility, multitasking, proactivity, problem-solving, and enthusiasm for marketing automation.

Our policy is to employ the best-qualified individuals and provide equal opportunities for advancement, training, and promotion, regardless of gender, race, ethnicity, age, sexual orientation, religion, belief, or disability.

Thank you for your interest. Due to high response volume, we cannot reply to every applicant. If you haven't heard from us in two weeks, please assume you have not been successful.