Marketing Cloud Specialist / EU Marketer – Marketing Cloud

BCA Europe; Lérida; A distancia; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

BCA Europe is seeking an experienced Marketing Cloud Specialist to join their EU Marketing team. The role involves developing and executing effective multi-channel marketing automation strategies to enhance customer engagement throughout the customer journey. The ideal candidate should have a strong background in B2B marketing, excellent communication skills, and in-depth knowledge of Salesforce Marketing Cloud.

Formación

• At least 4 years of work experience, minimum 2 years in B2B marketing.
• Experience with Salesforce, Journey Builder, and Data Cloud.
• Strong understanding of marketing automation best practices.

Responsabilidades

• Develop and execute marketing automated communications.
• Create email templates and multi-channel journeys.
• Analyze campaign effectiveness and make improvements.

Conocimientos

Communication

Teamwork

Problem-solving

Creativity

Attention to detail

Educación

Bachelor's degree in (digital) marketing, communications, or similar

Herramientas

Salesforce Marketing Cloud

Data Cloud

Descripción del empleo

Job Title : Marketing Cloud Specialist / EU Marketer – Marketing Cloud

Location : Remote

Others : Competitive salary and benefits

Join one of Europe's largest B2B used vehicle remarketing business!

At BCA Europe, we’re altogether, more. More than just a vehicle remarketing company. More than just any other place to work. We’re Europe's largest vehicle remarketing business, the backbone of the automotive supply chain.

We are looking for an experienced Marketing Cloud Specialist to assist us in realising our business goals by developing and executing marketing automated communications for BCA Europe supporting the customer journey from lead generation to sales to retention in further alignment over Europe.

Being part of the EU Marketing team, the role specialises in multi-channel marketing automation. Main topics are ensuring brand consistency and measurable marketing effectiveness, developing European wide marketing automated activities on the customer life cycle, customer activation and campaigning. You will be working together with another EU Marketer - Marketing Cloud, leading the BCA EU marketing team to improved channels and communications that are targeted and personalised to maximise effectiveness. The role works closely with team members and the Salesforce EU team to ensure timely delivery of output and with the business partners in BCA’s Business Solution Hub, marketers in the countries, Data Intelligence team.

Role Accountabilities :

• Understand the marketing / commercial BCA context and use Salesforce Marketing Cloud, Data Cloud and CRM to develop / create :
• email templates and Cloud pages following company guidelines
• multi-channel journeys in Journey Builder
• insight in customer digital behaviour to use for further profiling
• relevant segments as audiences in Data Cloud
• reports on results to use for country benchmarks and further improvements

with the goal to lead best practice techniques to improve customer engagement and conversions / sales.

• Support the Data Cloud architecture and / or data model overview.
• Improve and analyse analytics of campaigns to make future recommendations.
• Provide support and a point of escalation for EU marketing teams on Data / Marketing Cloud, working within the greater context of the commercial goals.
• Complete QA checks on changes to data and journeys.
• Collaborate on Salesforce data feeds and other source integrations.
• Complete regular internal system audits and prepare for upgrades.
• Work with 3rd party agencies where required to establish enhanced processes and functionality.
• Work with EU teams to establish suitable processes to support customer touchpoints along the customer journey and proactively supports business partners and commercial colleagues with ideas to further automate customer communication.
• Assist in training of users, creating tutorials, guides and documentations, and growing awareness and skills of SF across the organization.
• Work independently with members of the user / analysis community to define and document requirements as well as process mapping documents.
• Keep up to date with marketing automation and channel trends and advancements in digital marketing.

Knowledge and Experience :

• In possession of at least Salesforce certificates MC Admin, MC Consultant, MC Specialist.
• A good level of experience with Data / Marketing Cloud and have the ability to build using Journey Builder, Data Cloud, Mobile Studio and other tools of complexity.
• Experience in the Automotive Sector.
• At least 4 years of work experience, with a minimum of 2 years of experience in B2B marketing, supporting sales and customer journey communications.
• Bachelor's degree in (digital) marketing, communications, or similar.
• Strong understanding of Salesforce Marketing Cloud, Data Cloud and CRM best practices and functionality.
• A demonstrated ability to understand data streams and how to make it usable for marketing segmentation and personalized communications.
• Proven ability to design and implement new processes and facilitate user adoption.
• Excellent communication skills in English.
• Experience with working (partly) remote in a multicultural international environment.
• Strong team player, excellent people skills and ability to work with all levels of management and different departments.
• Have a keen eye for detail, be creative and out-of-the-box, be well organized and deadline-orientated.
• Willing to learn new tools / processes if needed and open to learn from given feedback.
• Take a professional approach, ownership, responsibility and be flexible.
• Outstanding multi-tasking skills, being proactive and have perseverance and patience, fitting in a small team and happy to work in fast paced environment.
• Ability to solve problems and recommend solutions.
• Self-motivated, enterprising, enthusiastic and inspirational.
• Be passionate about all things Marketing and understand how marketing automation fits in.

Our policy is to employ the best qualified people and provide equal opportunity for the advancement of employees including promotion and training and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.

Thank you for your interest in working for us. Unfortunately, due to the volume of responses we cannot reply to every applicant, if you haven't heard from us in two weeks please assume you have not been successful.