Marketing Automations Specialist (m / f / d)

ALSO Group; Málaga; Híbrido; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Marketing Automation Specialist to enhance marketing operations through automation tools. This role involves developing and implementing marketing strategies, managing Marketo operations, and optimizing campaigns for engagement and conversions. The ideal candidate will have a strong background in backend development and proven experience with Marketo. Join a dynamic and international team where you can grow professionally while contributing to exciting marketing initiatives in a collaborative atmosphere. Flexible working hours and remote opportunities make this a desirable position for those looking to make a significant impact.

Servicios

Flexible working hours

Remote work opportunities

Professional growth and development

Collaborative atmosphere

Dynamic work environment

Formación

• Bachelor's degree in IT or related field required.
• Proven experience with Marketo and backend development.

Responsabilidades

• Develop and implement automated marketing strategies across the full funnel.
• Manage daily operational requests for global Marketo operations.

Conocimientos

Marketo

Backend Development

Data-driven Marketing

Campaign Optimization

Communication Skills

Organizational Abilities

Educación

Bachelor's degree in Information Technology

Herramientas

Marketo

Descripción del empleo

Marketing Automations Specialist (m / f / d)

Are you ready to make a significant impact on our marketing operations and automation tool stack? We are looking for a Marketing Automation Specialist to join our international marketing team.

ALSO – The Technology Provider

ALSO is one of the leading technology providers for the ICT industry, currently active in 31 European countries and in many countries worldwide via PaaS partners. The ALSO ecosystem comprises a total potential of more than 135,000 resellers, to whom we offer hardware, software and IT services from more than 800 vendors in over 1,570 product categories. In the spirit of the circular economy, the company provides all services from provision to remanufacturing from a single source. The business activities comprise the areas of Supply, Solutions and Service. Supply stands for the transactional provisioning of hardware and software. Solutions supports customers in the development of customised IT solutions. Subscription-based cloud offerings as well as digital platforms for IoT, cybersecurity, virtualisation and AI are at the heart of the Service division. The main shareholder is the Droege Group, Düsseldorf, Germany. Further information can be found at

Key Responsibilities :

• Support developing and implementing automated marketing strategies across the full funnel, including nurture and lead generation campaigns. This includes designing, executing, and optimizing campaigns to drive engagement and conversions.
• Manage and optimize daily operational requests to support global Marketo operations. Ensure smooth and efficient handling of all automation-related tasks and troubleshoot any issues that arise.
• Set up and maintain automated programs to meet the marketing objectives of various teams and ensure alignment and effectiveness of automation strategies.
• Conduct regular reviews and optimizations of automations and reports. Continuously monitor performance metrics and make data-driven adjustments to improve results.
• Perform regular data cleanups to ensure data integrity. Maintain accurate and up-to-date records within the Marketo system to support effective marketing efforts.
• Cover backend development tasks related to Marketo. Utilize technical skills to enhance and customize the Marketo platform to meet specific business needs.
• Collaborate and engage with Marketing peers in local teams to lead them to successful marketing campaigns.
• Drive Best Practices within the automation team and stakeholders with Marketo and its features.
• Participate in improvements and investigations of new features / developments to enhance the usage of Marketo in the group.

Your Profile :

• Bachelor's degree in information technology, or a related field.
• Proven experience with Marketo, including hands-on setup and maintenance of automated marketing programs.
• Strong technical skills in backend development related to Marketo.
• Knowledge of data-driven marketing to optimize campaign performance.
• Understanding of efficient marketing campaigns and full-funnel demand generation strategies.
• Interest in processes and a good understanding of technical aspects
• Excellent organizational abilities, effective communication and collaboration skills.
• Ability to work independently and as part of a team.

We Offer You :

• A key role in an extraordinary workplace with a collaborative and informal atmosphere.
• Opportunities for professional growth and development.
• Engagement in a dynamic, versatile, and international work environment.
• Participation in a highly successful and rapidly growing company in the IT industry.
• Flexible working hours and the opportunity to work remotely.