Marketing Automations Specialist (m / f / d)

ALSO Group; Comunidad Valenciana; Híbrido; EUR 35.000 - 65.000; Jornada completa

Descripción de la vacante

An innovative technology provider seeks a Marketing Automation Specialist to enhance their marketing operations. In this pivotal role, you will drive automated marketing strategies, manage Marketo operations, and collaborate with international teams to optimize campaign performance. This position offers a unique opportunity to work in a dynamic and collaborative environment, where your contributions will significantly impact the company's growth and success in the ICT industry. If you are passionate about data-driven marketing and automation, this role is perfect for you.

Servicios

Flexible working hours

Opportunity to work remotely

Professional growth and development

Collaborative workplace atmosphere

Dynamic international work environment

Formación

• Proven experience with Marketo and automated marketing programs.
• Strong technical skills in backend development related to Marketo.

Responsabilidades

• Develop and implement automated marketing strategies across the full funnel.
• Manage daily operational requests to support global Marketo operations.

Conocimientos

Marketo

Data-driven marketing

Backend development

Campaign optimization

Organizational abilities

Effective communication

Educación

Bachelor's degree in information technology

Related field

Herramientas

Marketo

Descripción del empleo

Marketing Automations Specialist (m / f / d)

Are you ready to make a significant impact on our marketing operations and automation tool stack? We are looking for a Marketing Automation Specialist to join our international marketing team.

ALSO – The Technology Provider

ALSO is one of the leading technology providers for the ICT industry, currently active in 31 European countries and in many countries worldwide via PaaS partners. The ALSO ecosystem comprises a total potential of more than 135,000 resellers, to whom we offer hardware, software and IT services from more than 800 vendors in over 1,570 product categories. In the spirit of the circular economy, the company provides all services from provision to remanufacturing from a single source. The business activities comprise the areas of Supply, Solutions and Service. Supply stands for the transactional provisioning of hardware and software. Solutions supports customers in the development of customised IT solutions. Subscription-based cloud offerings as well as digital platforms for IoT, cybersecurity, virtualisation and AI are at the heart of the Service division. The main shareholder is the Droege Group, Düsseldorf, Germany. Further information can be found at

Key Responsibilities:

• Support developing and implementing automated marketing strategies across the full funnel, including nurture and lead generation campaigns. This includes designing, executing, and optimizing campaigns to drive engagement and conversions.
• Manage and optimize daily operational requests to support global Marketo operations. Ensure smooth and efficient handling of all automation-related tasks and troubleshoot any issues that arise.
• Set up and maintain automated programs to meet the marketing objectives of various teams and ensure alignment and effectiveness of automation strategies.
• Conduct regular reviews and optimizations of automations and reports. Continuously monitor performance metrics and make data-driven adjustments to improve results.
• Perform regular data cleanups to ensure data integrity. Maintain accurate and up-to-date records within the Marketo system to support effective marketing efforts.
• Cover backend development tasks related to Marketo. Utilize technical skills to enhance and customize the Marketo platform to meet specific business needs.
• Collaborate and engage with Marketing peers in local teams to lead them to successful marketing campaigns.
• Drive Best Practices within the automation team and stakeholders with Marketo and its features.
• Participate in improvements and investigations of new features/developments to enhance the usage of Marketo in the group.

Your Profile:

• Bachelor's degree in information technology, or a related field.
• Proven experience with Marketo, including hands-on setup and maintenance of automated marketing programs.
• Strong technical skills in backend development related to Marketo.
• Knowledge of data-driven marketing to optimize campaign performance.
• Understanding of efficient marketing campaigns and full-funnel demand generation strategies.
• Interest in processes and a good understanding of technical aspects.
• Excellent organizational abilities, effective communication and collaboration skills.
• Ability to work independently and as part of a team.

We Offer You:

• A key role in an extraordinary workplace with a collaborative and informal atmosphere.
• Opportunities for professional growth and development.
• Engagement in a dynamic, versatile, and international work environment.
• Participation in a highly successful and rapidly growing company in the IT industry.
• Flexible working hours and the opportunity to work remotely.