Marketing Automation Specialist

buscojobs España; Barcelona; Híbrido; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An innovative company seeks a Marketing Automation Specialist to drive growth through strategic automation. This exciting role involves designing and optimizing marketing campaigns, analyzing performance metrics, and ensuring GDPR compliance. You'll work collaboratively within a dynamic team, contributing to impactful projects that enhance the customer journey. If you're passionate about data-driven marketing and thrive in a fast-paced environment, this is the perfect opportunity for you to make a real difference in a growing organization.

Servicios

Hybrid work flexibility

Professional growth opportunities

Inclusive culture

Impactful projects

Formación

• Experience in marketing automation with tools like HubSpot and Zapier.
• Strong analytical mindset to optimize campaigns and processes.

Responsabilidades

• Design and optimize marketing automation campaigns for lead nurturing.
• Analyze campaign performance and provide reports to teams.

Conocimientos

Marketing Automation

Data Analysis

Communication Skills

Project Management

Educación

Bachelor's Degree in Marketing or related field

Herramientas

HubSpot

Zapier

Metricool

Hootsuite

Tableau

Google Data Studio

Descripción del empleo

Marketing Automation Specialist – Driving Growth Through Automation

Department : Marketing

Are you passionate about marketing automation and optimizing the customer journey? Do you thrive on transforming data into strategic decisions and improving conversion rates at every stage of the funnel? If you're looking for an exciting challenge in a fast-growing environment, we want to meet you!

What will you be doing?

• Design, implement, and optimize marketing automation campaigns (onboarding, cross-selling, retargeting, win-back, etc.).
• Develop lead nurturing and lead scoring strategies to improve conversion rates at every stage of the funnel.
• Manage and optimize the marketing automation platform integration with CRM and other tools.
• Analyze campaign performance and provide reports to marketing, sales, and customer care teams.
• Implement A / B testing strategies to optimize conversion rates and ROI.
• Ensure GDPR compliance in all automation activities.
• Contribute to marketing projects beyond automation, such as writing emails, designing landing pages, and coordinating workflows.

What are we looking for?

• Previous experience in marketing automation and expertise in tools such as HubSpot, Make, Zapier, Metricool, Hootsuite, or Typeform.
• Knowledge of Data Visualization and BI tools (Excel, Tableau, Google Data Studio, etc.).
• Strong analytical mindset and a data-driven approach to optimize campaigns and processes.
• Excellent communication skills and ability to collaborate with different teams.
• Highly organized, autonomous, and able to manage multiple projects simultaneously.
• Languages : Advanced Catalan and English.

Bonus Points :

• Experience in tech companies or SaaS.
• Knowledge of WordPress, WooCommerce, or Site Builders .
• Certifications in HubSpot or Google .

What do we offer?

• Hybrid flexibility : a great balance between remote work and office collaboration.
• Real impact : work on key projects in a fast-growing team.
• Professional growth : learning opportunities and career development in the industry.
• Inclusive culture : a team where everyone is welcome, and collaboration is key.

Come as you are"

We believe in an environment where respect, diversity, and trust are the foundation of our success. Beyond technical skills, we value attitude, transparency, and teamwork.