MARKETING AND DIGITAL COMMUNICATIONS OFFICER

Leitat Technological Center; España; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

An innovative technological center is seeking a Marketing and Digital Communications Officer to enhance its brand presence in the MedTech sector. This role involves crafting and executing a comprehensive digital marketing strategy, managing social media channels, and creating engaging content to drive brand awareness. The ideal candidate will possess a strong background in marketing, excellent communication skills, and a solid understanding of the pharmaceutical industry. Join a forward-thinking team dedicated to advancing biotechnology and making a significant impact in drug discovery.

Formación

• Bachelor’s degree in communications or marketing-related field required.
• Experience in marketing and social media is essential.

Responsabilidades

• Design and implement the corporate marketing and communication plan.
• Manage digital marketing efforts including SEO/SEM and social media.
• Create informative and promotional content in various formats.

Conocimientos

Google Analytics

Google Ads

Search Engine Optimization

Scientific Writing

Social Media Management

Educación

Bachelor's in Communications

Bachelor's in Life Sciences

Herramientas

WordPress

Adobe Software

Descripción del empleo

Are you interested in innovative biotechnology in the biomedicine sector? Do you want to be part of a technological center of excellence where you can contribute and add technological value to companies and institutions, focusing on research, development, and industrial innovation (R+D+2i)?

Leitat is a technological center of reference at national and European level. With more than 100 years of history, it has a team of more than 400 professionals, experts in applied research, technical services, and management of technological and innovation initiatives.

We are searching for a talented Marketing and Digital Communications Officer for MedTech Barcelona, a company of Leitat, that specializes in providing cell-based in vitro tools for the ADME-Tox and DMPK segment. Its product portfolio covers essential applications in drug discovery, such as absorption studies, drug-transporter interactions, and toxicity testing. The company owns a patented technology that allows the shipment of living cells at room temperature, preserving their viability and cellular characteristics, thus streamlining logistics and reducing delivery times.

The candidate will be responsible for building and maintaining a positive image for our company, which includes designing and implementing the digital marketing strategy of the company as well as increasing the social media presence of our brand. Among other things, you will be required to manage the webpage, create original highly scientific content, and develop marketing materials such as newsletters and brochures.

To be successful in this role, you will need a deep understanding of the pharmaceutical industry and excellent written communication skills. An outstanding candidate will be someone whose knowledge translates into increased brand awareness.

Responsibilities :

• Design and implement MedTech Barcelona's corporate marketing and communication plan.
• Lead campaigns to generate qualified leads and support business development activities.
• Update and maintain the corporate website content.
• Manage digital marketing efforts (SEO / SEM, social media, CRM, analytics).
• Create informative and promotional content in different formats (newsletters, banners, brochures, and other digital and printed graphic materials).
• Write scientific news and press releases.
• Support the company in scientific dissemination events.
• Collaborate with sales and research teams for joint strategies.

Skills and Experience :

• Expertise in the use of Google Analytics and Google Ads.
• General knowledge of Search Engine Optimization and internet ranking for web content.
• Good understanding of WordPress architecture.
• Effective scientific writing and presenting skills in English.
• Proven ability to build brand awareness and social media communities on LinkedIn.

Requirements :

• At least a bachelor’s degree in a communications or marketing-related field.
• A bachelor’s degree or similar in a life sciences-related field will be advantageous.
• Marketing and social media experience.
• Advanced English level (C1).
• Knowledge of cell biology and drug discovery, as well as the pharmaceutical industry.
• Good interpersonal skills and excellent collaboration and teamwork skills.
• Creativity, adaptability, and familiarity with current marketing trends.
• Knowledge in photography, videography, and editing will be an asset.
• Knowledge of graphic design and Adobe software will be an asset.