Marketing and Communications Director

Nickel; Madrid; Híbrido; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative start-up is seeking a Marketing and Communications Director to drive brand consistency and marketing strategies in Spain. This role involves collaborating with local and corporate teams to design effective branding and communication strategies, ensuring alignment with business objectives. The ideal candidate will thrive in a dynamic environment, possess strong marketing expertise, and have a passion for customer experience. With a commitment to diversity and inclusion, this company offers a vibrant workplace where creativity and collaboration are valued. Join this exciting journey to make a real impact in the financial sector!

Servicios

Meal and transport allowances

Pension plan

Health and life insurance

Flexible compensation plan

Company car

28 vacation days

Formación

• Minimum 5 years of experience in a similar role.
• Proficiency in English and Spanish, both spoken and written.
• Comfort with data analysis and metrics-driven decision making.

Responsabilidades

• Define and implement the 360º communication and marketing strategy.
• Manage local agencies on branding, media, and PR initiatives.
• Lead, train, and motivate the local marketing and communication team.

Conocimientos

Marketing expertise

Brand and communication skills

Budget management

Creativity and problem-solving

Excellent communication (oral and written)

Results-oriented

Synthesis and simplification skills

Teamwork and collaboration

Analytical thinking

Mentoring and skill development

Strategic foresight

Negotiation skills

Educación

Bachelor’s degree in business, marketing, or a related field

Descripción del empleo

Nickel

Nickel is a start-up belonging to the BNP Paribas Group. We are committed to fighting financial exclusion by offering simple, face-to-face, and accessible services. Our account is open to everyone, with no income conditions or linkages. With nearly 850 employees across Paris, Nantes, Madrid, Lisbon, Brussels, and Berlin, we foster a young, dynamic, and multicultural environment.

What do we do?

We provide a payment account with a national IBAN and a Mastercard debit card, accessible at lottery or tobacco shops nearby. This model serves over 4 million customers and 12,000 points of sale. Since launching in Spain in 2021, we have expanded rapidly, establishing 2,300 Nickel Points nationwide. Join us on this exciting journey!

About The Job

We are seeking a Marketing and Communications Director for our Madrid team. Reporting directly to the CEO of Nickel Spain, this role focuses on building and maintaining a strong, consistent brand across all channels in Spain.

Ideal candidates will have hands-on experience in PR, managing online and offline campaigns, performance tracking, and ensuring brand alignment and budget compliance. We seek a professional with at least 5 years of similar experience, eager to thrive in a startup environment and a rapidly evolving business.

We value a flexible, versatile marketer who is customer-oriented, trustworthy, and passionate about their work. The candidate should enjoy teamwork, focus on customer experience, and be motivated by challenging international projects.

Mission

Collaborating with local and corporate teams, the goal is to design and execute effective branding, communication, and marketing strategies to meet business objectives and acquire new customers cost-effectively.

Responsibilities

1. Define and implement the 360º communication and marketing strategy for Nickel Spain, including digital, offline, PR, and social media channels.
2. Develop annual communication plans for clients and points of sale.
3. Conduct regular market analysis to adapt strategies and positioning in Spain.
4. Manage local agencies on branding, media, and PR initiatives.
5. Build a strong, aspirational local brand aligned with Nickel’s overall positioning.
6. Lead, train, and motivate the local marketing and communication team, ensuring quality and adherence to Nickel’s values.
7. Manage the marketing budget effectively.
8. Ensure compliance with procedures, risk management, advertising regulations, AML & TF policies.
9. Optimize resource allocation.
10. Participate as a permanent member of the executive committee, contributing to local strategy and cross-functional initiatives.

Requirements

• Minimum 5 years of experience in a similar role, with a desire to grow within the company.
• Bachelor’s degree in business, marketing, or a related field.
• Proficiency in English and Spanish, both spoken and written.
• Excellent communication skills with attention to detail.
• Ability to work independently, manage time effectively, and handle multiple priorities.
• Comfort with data analysis and metrics-driven decision making.
• Strong aesthetic sense and excellent copywriting skills.
• Up-to-date knowledge of online marketing trends and best practices.
• Proven experience managing online/offline campaigns and PR plans.
• French language skills are a plus.

Skills

• Marketing expertise
• Brand and communication skills
• Budget management
• Creativity and problem-solving
• Excellent communication (oral and written)
• Results-oriented
• Synthesis and simplification skills
• Teamwork and collaboration
• Analytical thinking
• Mentoring and skill development
• Strategic foresight
• Negotiation skills

Benefits

• Meal and transport allowances
• Pension plan
• Health and life insurance
• Flexible compensation plan
• Company car
• Hybrid remote work (47%)
• 28 vacation days

Diversity and inclusion are core to BNP Paribas Group in Spain. We are committed to equal opportunity employment, ensuring no discrimination based on age, disability, gender, marital status, pregnancy, race, religion, sexual orientation, or other factors. We believe diversity fosters creativity and enhances performance, reflecting the society we serve.