Marketing and Brand Coordinator

Ommatidia LIDAR; Madrid; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading technology startup specializing in advanced laser radar systems is looking for a proactive Marketing & Communications Coordinator in Madrid. The role involves shaping digital marketing strategies, managing communications, and participating in industry events to elevate brand visibility. Ideal candidates will have a degree in a relevant field and 3-5 years of related experience. Strong digital tool proficiency, especially in WordPress and Google Analytics, is essential.

Formación

• 3-5 years’ experience in digital marketing, communications, or events coordination.
• Strong proficiency in digital tools like WordPress and Google Analytics.
• Excellent written and verbal communication skills in English; Spanish and other European languages a plus.

Responsabilidades

• Shape and execute the digital marketing strategy and manage communications.
• Optimize the website for user experience and SEO, oversee content creation across digital channels.
• Coordinate participation in international events and follow up on event leads.

Conocimientos

Digital marketing

Content creation

Communication

SEO

Project management

Educación

Bachelor’s degree in Marketing, Communications, Business Administration or related fields

Herramientas

WordPress

Google Analytics

Mailchimp

Adobe Suite

Canva

Descripción del empleo

Ommatidia LiDAR is an innovative technology startup based in Madrid, Spain and Rijswijk, The Netherlands specializing in advanced laser radar systems, FMCW LiDAR, and multi-channel laser Doppler vibrometry. Our cutting-edge solutions are transforming industries such as automotive, structural health monitoring, infrastructure, robotics, energy, security, and railway transportation by providing unparalleled precision in vibration measurement and 3D imaging. We are expanding our team with a proactive and creative Marketing & Communications Coordinator eager to contribute to our international growth and brand recognition.As the Marketing & Communications Coordinator, you will play a pivotal role in shaping and executing our digital marketing strategy, managing internal and external communications, and coordinating our presence at prominent industry events. Your work will directly contribute to the visibility of our advanced technologies and strengthen our market position.

Manage and regularly update our website, optimizing for user experience and SEO.

Oversee content creation and scheduling across social media (LinkedIn, Twitter, YouTube) and digital channels.

Develop engaging digital content, including articles, newsletters, case studies, and technical posts.

Monitor and analyze digital metrics using tools like Google Analytics and report insights to management.

Coordinate internal communications (newsletters, company updates) fostering a positive brand culture.

Maintain consistent branding across all company materials and platforms.

Plan, organize, and support Ommatidia LiDAR's participation in international trade fairs, exhibitions, conferences, and webinars.

Follow up on event leads, assisting sales teams with CRM updates and outreach campaigns.

Create and update promotional materials (brochures, technical sheets, presentations, and videos).

Maintain an organized marketing asset library accessible to internal stakeholders.

Assist in generating targeted digital marketing campaigns and managing leads in coordination with the sales team.

Engage with relevant online communities, forums, and professional networks to enhance brand visibility.

Bachelor’s degree in Marketing, Communications, Business Administration, or related fields. 3-5 years’ experience in digital marketing, communications, or events coordination.

Strong proficiency in digital tools : WordPress, Google Analytics, LinkedIn, Mailchimp, CRM systems, and graphic design software (Adobe Suite, Canva).

Excellent written and verbal communication skills in English (Spanish and other European languages a strong plus).