Marketing Analyst EMEA

Page Personnel; Barcelona; Híbrido; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading recruitment agency seeks a Marketing Analytics Specialist in Barcelona. This role focuses on optimizing marketing performance through data analysis and reporting. Join a dynamic, multicultural team to drive impactful data strategies across multiple regions.

Servicios

Competitive compensation and benefits package

Well-being activities

Career growth opportunities in a multinational environment

Formación

• Experience in data analytics and visualization tools.
• Ability to work with relational databases.
• Strong background in tracking KPIs and performance metrics.

Responsabilidades

• Track and analyze KPIs to evaluate campaign effectiveness.
• Optimize data dashboards and reports.
• Train teams on data-driven decision-making.

Conocimientos

Data Analysis

Power BI

Google Analytics

Data Quality Troubleshooting

KPI Tracking

Descripción del empleo

Job Description

Drive impact across CE, MEA & UK by transforming marketing data.

Great career opportunity in a fast-growing, dynamic environment.

At the heart of PageGroup's business are the thousands of lives we change, the outstanding service we provide to our clients and candidates, and the exciting opportunities within our offices worldwide. We are proud to set the standard in the recruitment profession with our specialist service and personal touch, creating opportunities for individuals to reach their potential. Established in the UK in 1976, PageGroup is now a FTSE 250 organization with operations in 36 countries, providing recruitment services and career opportunities at local, regional, and global levels.

Responsibilities

• Track key performance indicators (KPIs) such as website traffic, social media engagement, channel contribution, lead generation, and conversion rates to benchmark and evaluate campaign effectiveness.
• Regularly review and optimize key platforms, dashboards, and reports using tools like Power BI, Google Analytics, and Google Tag Manager.
• Develop and maintain data processes from multiple data sources.
• Work with relational databases to ensure the validity of reported information.
• Troubleshoot and correct data quality issues.
• Train the marketing team on dashboard usage to support a data-driven mindset.
• Implement projects from the global data & analytics roadmap regionally.
• Advise on measurement strategies aligned with channel objectives, including paid advertising, organic, and paid search/social.
• Identify ways to improve analytical procedures to increase productivity and efficiency.
• Ensure global alignment and a consistent measurement approach across all markets.
• Present accurate data to stakeholders through clear, actionable reports and visualizations.
• Analyze data to identify trends and insights that inform marketing strategies, optimize campaigns, and improve ROI.

Benefits

• Grow your career in a multinational environment with over 40 nationalities in the SSC.
• Competitive compensation and benefits package in Barcelona, including various well-being activities.
• Hybrid office model (2 days remote, 3 days office).