Marketing Analyst CE and MEA - PageGroup SSC

Marketing Analyst CE and MEA

PageGroup SSC Barcelona

Have overall responsibility for regional execution of the global marketing analytics strategy including:

1. Presenting accurate data to stakeholders through clear, actionable reports, and visualizations on Power BI or other visualization tools.
2. Regular review and maintenance/optimization of key platforms, dashboards and reports - Power BI, Google Analytics, Google Tag Manager, etc.
3. Develop and maintain data processes from multiple data sources.
4. Work with relational databases to ensure the validity of reported information.
5. Troubleshoot and correct data quality issues.
6. Train the marketing organization on dashboard usage, supporting a data-driven mindset.
7. Drive the regional implementation of projects in the global data & analytics roadmap.
8. Advise on suitable measurement strategies based on channel objectives - including but not limited to paid advertising, organic, paid search/social.
9. Identify ways in which to improve analytical procedure to increase productivity and efficiency.
10. Ensure alignment globally and a consistent measurement approach across all markets.
11. Analyse data to identify trends, patterns, and insights that inform digital marketing strategies, optimize campaigns and improve ROI.
12. Track key performance indicators (KPIs) such as website traffic, social media engagement, various channel contribution, lead generation, and conversion rates to benchmark and evaluate campaign effectiveness.

Grow your career in a multinational environment (+40 nationalities in the SSC). Competitive compensation and benefits package in Barcelona, various well-being activity options.