Marketing Analyst CE and MEA - PageGroup SSC

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Marketing Analyst CE and MEA - PageGroup SSC, Barcelona

Client: Page Personnel

Location: Barcelona, Spain

Job Category: Other

EU work permit required: Yes

Job Views: 2

Posted: 25.04.2025

Expiry Date: 09.06.2025

Job Description:

Marketing Analyst CE and MEA

PageGroup SSC Barcelona

Have overall responsibility for regional execution of the global marketing analytics strategy including:

• Presenting accurate data to stakeholders through clear, actionable reports, and visualizations on Power BI or other visualization tools.
• Regular review and maintenance/optimization of key platforms, dashboards and reports - Power BI, Google Analytics, Google Tag Manager, etc.
• Develop and maintain data processes from multiple data sources.
• Work with relational databases to ensure the validity of reported information.
• Troubleshoot and correct data quality issues.
• Train the marketing organization on dashboard usage, supporting a data-driven mindset.
• Drive the regional implementation of projects in the global data & analytics roadmap.
• Advise on suitable measurement strategies based on channel objectives - including but not limited to paid advertising, organic, paid search/social.
• Identify ways in which to improve analytical procedures to increase productivity and efficiency.
• Ensure alignment globally and a consistent measurement approach across all markets.
• Analyze data to identify trends, patterns, and insights that inform digital marketing strategies, optimize campaigns and improve ROI.
• Track key performance indicators (KPIs) such as website traffic, social media engagement, various channel contribution, lead generation, and conversion rates to benchmark and evaluate campaign effectiveness.

Minimum Requirements:

• A genuine passion for digital analytics.
• Strong analytical and data manipulation skills, problem-solving mind-set.
• Fluency in English. Excellent written and verbal communication skills.
• +3 years of experience in marketing analytics and campaign measurement.
• Extensive experience with Microsoft Excel, GA4, Google Big Query, GTM, Power BI, Google Looker Studio and SQL.
• Data visualization / dashboard development experience.
• Deep understanding of web analytics including customer segmentation, attribution modeling, and path analysis.
• The ability to analyze data from multiple online and offline sources and translate it into commercial actions.
• Experience working in a multinational environment with multiple stakeholders, global and local teams is advantageous.
• The ability to communicate analytical insight to internal stakeholders at all levels of seniority.
• Display a high level of initiative, be self-motivated and eager to learn.
• Minimum of a Bachelor's degree required.

Expected Behaviours:

• Collaborative.
• Proactive and intellectually curious.
• Pragmatic, diplomatic and flexible.
• Solution-focused and strong at problem-solving.
• Resilient - ability to not be put off by obstacles and resistance.
• Able to manage multiple priorities, make trade-offs and set expectations.
• Culturally aware and international in outlook.

Grow your career in a multinational environment (+40 nationalities in the SSC). Competitive compensation and benefits package in Barcelona, various well-being activity options.