Marketing Analyst

Appodeal, Inc.; Málaga; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading mobile app monetization company is seeking a Mid-Senior level Senior Marketing Analyst based in Spain. In this role, you'll analyze user acquisition performance and provide insights to shape marketing decisions. Candidates should have over 3 years experience in marketing analytics, advanced SQL skills, and the ability to communicate data-driven stories. Join a dynamic team dedicated to innovation and growth in the mobile gaming space.

Formación

• 3+ years of hands-on experience in marketing analytics within mobile gaming.
• Strong understanding of user acquisition mechanics and campaign performance measurement.
• Excellent communication skills — able to tell compelling stories with data.

Responsabilidades

• Analyze the performance of paid UA campaigns across multiple channels.
• Identify inefficiencies, trends, and growth opportunities in acquisition.
• Collaborate with cross-functional teams to improve campaign performance.

Conocimientos

Marketing analytics experience

Understanding of UA mechanics

Advanced SQL skills

Confidence with Python

Data visualization capabilities

Experience with A/B testing

Communication skills

Curiosity and proactivity

Herramientas

ClickHouse

Matplotlib

Seaborn

Tableau

Power BI

Descripción del empleo

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Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona, and Virginia, along with remote team members around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we're more than just a company—we're a team united by a common mission: to help every person discover and grow their talents!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here's what we value, and what we hope you do too:

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
• Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
• Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
• Enjoying the Journey: We believe in having fun while working toward our goals.

We're looking for a Senior Marketing Analyst to help us unlock growth across our casual mobile gaming portfolio. You'll play a key role in analyzing user acquisition performance, identifying opportunities for scale, and providing insights that shape our marketing decisions.

This is a hands-on role for someone who thrives in fast-paced environments, understands the mobile gaming and UA landscape, and can turn data into actionable business recommendations.

You won't be responsible for building predictive models yourself — but you'll work closely with our in-house forecasting and analytics team to bridge data science outputs with practical UA and growth strategies.

Responsibilities:

1. Analyze the performance of paid UA campaigns across multiple channels
2. Identify inefficiencies, trends, and growth opportunities in acquisition, retention, and monetization
3. Collaborate with UA, Creative, Product, and Monetization teams to drive campaign improvements
4. Design and evaluate tests for creatives, offers, targeting, and other performance levers
5. Translate analytical findings into clear, actionable business recommendations
6. Partner with the Data Science team to improve how we interpret and apply modeled metrics
7. Mentor marketers and cross-functional partners in marketing analytics and data literacy

Requirements:

1. 3+ years of hands-on experience in marketing analytics within mobile gaming
2. Strong understanding of UA mechanics and campaign performance measurement
3. Advanced SQL skills; able to work efficiently with large datasets (ClickHouse experience is a plus)
4. Confident with Python (especially Pandas, NumPy)
5. Proficient in creating data visualizations and dashboards (Matplotlib, Seaborn)
6. Experience designing, running, and interpreting A/B tests
7. Familiarity with BI tools (e.g., Tableau, Metabase, Power BI)
8. Excellent communication skills — able to tell compelling stories with data
9. Proactive, curious, and comfortable working in cross-functional environments
10. Bonus: experience with attribution platforms (Appsflyer, Adjust), AdTech tools, or campaign automation systems

Why Join Us:

1. Shape the growth strategy of mobile games played by millions
2. Work with a team that values speed, ownership, and experimentation
3. Collaborate with top-tier UA, creative, and analytics professionals

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: IT Services and IT Consulting

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