Marketing Analyst

Appodeal, Inc.; Granada; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A dynamic tech company is seeking a Senior Marketing Analyst to drive growth strategies for mobile games played by millions. This role focuses on monitoring user acquisition performance, optimizing campaigns, and collaborating with cross-functional teams. Ideal candidates have 3+ years of experience in marketing analytics within mobile gaming, advanced SQL skills, and proficiency in Python. Join us to shape the future of mobile app success!

Formación

• 3+ years of experience in marketing analytics within mobile gaming.
• Strong understanding of UA mechanics and campaign performance measurement.
• Advanced SQL skills; experience with large datasets.
• Proficiency in Python (Pandas, NumPy).
• Experience creating data visualizations and dashboards.
• Experience with A/B testing.
• Familiarity with BI tools.

Responsabilidades

• Analyze paid UA campaign performance across multiple channels.
• Identify inefficiencies, trends, and growth opportunities in acquisition.
• Collaborate with teams to optimize campaigns.
• Translate analytical findings into clear business recommendations.
• Mentor marketing teams in analytics.

Conocimientos

Marketing analytics

User acquisition (UA) mechanics

SQL

Python

Data visualization

A/B testing

BI tools (Tableau, Power BI)

Communication skills

Herramientas

ClickHouse

Matplotlib

Seaborn

AppsFlyer

Adjust

Descripción del empleo

Join to apply for the Marketing Analyst in UA role at Appodeal, Inc.

We are seeking a Senior Marketing Analyst to help us unlock growth across our casual mobile gaming portfolio. You will analyze user acquisition performance, identify opportunities for scale, and provide insights to shape marketing decisions.

This role requires someone who thrives in fast-paced environments, understands mobile gaming and UA landscapes, and can translate data into actionable strategies. You will collaborate closely with our forecasting and analytics team to connect data science outputs with practical UA and growth initiatives.

Responsibilities:

• Analyze paid UA campaign performance across multiple channels.
• Identify inefficiencies, trends, and growth opportunities in acquisition, retention, and monetization.
• Collaborate with UA, Creative, Product, and Monetization teams to optimize campaigns.
• Design and evaluate tests for creatives, offers, and targeting.
• Translate analytical findings into clear business recommendations.
• Partner with the Data Science team to interpret modeled metrics.
• Mentor marketing and cross-functional teams in analytics and data literacy.

Requirements:

• 3+ years of experience in marketing analytics within mobile gaming.
• Strong understanding of UA mechanics and campaign performance measurement.
• Advanced SQL skills; experience with large datasets (ClickHouse is a plus).
• Proficiency in Python (Pandas, NumPy).
• Experience creating data visualizations and dashboards (Matplotlib, Seaborn).
• Experience with A/B testing.
• Familiarity with BI tools (Tableau, Power BI, etc.).
• Excellent communication skills to tell compelling data stories.
• Proactive, curious, and able to work cross-functionally.
• Bonus: experience with attribution platforms (AppsFlyer, Adjust), AdTech tools, or campaign automation systems.

Why Join Us:

• Shape growth strategies for mobile games played by millions.
• Work with a team that values speed, ownership, and experimentation.
• Collaborate with top-tier UA, creative, and analytics professionals.

Join us and help shape the future of mobile app success!

Additional Details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: IT Services and IT Consulting