Market Segment Lead - Enterprise

Overleaf Enterprise; Logroño; A distancia; EUR 45.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative technology company is seeking a dynamic Interim Marketing Segment Lead to drive the marketing strategy for the Enterprise segment. This pivotal role involves executing established marketing initiatives, collaborating with sales teams, and ensuring alignment with product marketing. The ideal candidate will bring over 8 years of experience in enterprise marketing, particularly in life sciences and financial services. Join a forward-thinking organization that values collaboration and inclusivity, and help shape the future of research through impactful marketing strategies.

Formación

• 8+ years of experience in marketing to enterprise buyers.
• Proven track record in executing marketing campaigns.

Responsabilidades

• Maintain leads and pipeline growth through targeted marketing.
• Support sales success by managing sales pitch decks.

Conocimientos

Marketing Campaign Execution

Creative Marketing Abilities

Persuasive Writing Skills

Sales and Marketing Automation Tools

Project Management Tools

Understanding of Research Roles

Educación

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Herramientas

Salesforce

Pardot

Customer.io

Asana

Descripción del empleo

Location : US, East Coast / Europe, Remote

Description

About us

We are Digital Science and we are advancing the research ecosystem. We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Want to join us?

Your new role

The Interim Marketing Segment Lead, Enterprise will assume responsibility for maintaining the momentum of the segment's marketing strategy and achieving revenue goals during a 14-month maternity leave. Reporting to the VP of Enterprise Segment Marketing, this role will ensure the continued delivery of existing marketing initiatives, maintain strong collaboration with Sales and Marketing teams, and support cross-functional alignment within Digital Science. This role will focus on executing established plans for lead generation, pipeline growth, brand alignment, data-driven decision-making, and AI-driven marketing workflows, with frequent check-ins with the VP Enterprise Segment Marketing.

Please be aware that we may close this position early if we receive a high volume of applications, so we encourage you to apply promptly.

Please also note - due to business need, we can only accept applications from candidates who live in the following locations :

• East Coast of the US, within EST time zone
• Spain
• Germany

If you apply from outside of these areas, your application will be unfortunately not be considered.

What you’ll be doing

• Maintain Leads and Pipeline Growth :
• Continue to execute existing Account-Based Marketing initiatives, targeting strategic customers for cross-sell, up-sell, and net new opportunities.
• Support pre-show campaigns and manage post-event follow-ups for trade conferences and industry events, ensuring alignment with established goals.
• Maintain collaboration with Product and Product Marketing teams to tailor Product GTM plans to specific personas and regions.
• Continue to collaborate with thought leadership teams to produce segment-specific content for marketing campaigns.
• Maintain Strategic Planning :
• Manage the existing comprehensive marketing program to drive customer acquisition, retention, and revenue growth.
• Continue to monitor and evaluate performance metrics, providing regular reports and recommendations for optimization.
• Maintain marketing planning, budgeting activities and forecasting for the segment.
• Support Sales Success :
• Serve as the primary point of contact for segment sales team needs, ensuring continued support for sales success.
• Continue to solicit input and feedback from sales regarding content, campaigns, and messaging.
• Manage and maintain sales pitch decks, ensuring uniformity and relevance.
• Maintain Customer / Industry Knowledge and Engagement :
• Continue to develop messaging and branding, ensuring alignment with the target segment and Digital Science tone of voice.
• Maintain and refine buyer personas within the segment.
• Continue to uncover and leverage industry partnerships.
• Support customer engagement initiatives, including advisory boards and roundtables.
• Continue to lead segment marketing strategy, working with colleagues to deliver on requirements across social, web etc.
• Maintain Events :
• Continue to determine key industry events for sponsorship and attendance.
• Continue to identify and collaborate with speakers for compelling presentation content.
• Support the creation of Digital Science proprietary events.
• Maintain Segment Marketing Success :
• Continue to play a pivotal role in the Enterprise Segment Marketing Team, supporting cross-segment initiatives.
• Focus on maintaining operational consistency across marketing strategy, planning, execution, and reporting.
• Handover and Transition :
• Document all changes and actions taken during the 14 month period and share monthly updates with the VP Enterprise Segment Marketing and other colleagues as needed.
• Ensure a smooth and comprehensive handover of all responsibilities, strategies, and ongoing projects to the returning Marketing Segment Lead.

What you’ll bring to the role

• Education : Bachelor’s degree in Marketing, Business, or a related field.
• Experience : 8+ years of experience in marketing to enterprise buyers, with a focus on life sciences, financial services / commercial banking, and R&D-intensive segments such as manufacturing and high tech.

Skills and Competencies :

• Proven track record of executing established marketing campaigns within the Enterprise sector in required segments.
• Creative marketing abilities with excellent persuasive writing skills.
• Strong understanding of research roles and responsibilities in the Enterprise segment.
• Hands-on experience with sales and marketing automation tools (Salesforce, Pardot, Customer.io) and project management tools (Asana).
• Experience working within a matrix organization.
• A self-starter with a “roll up your sleeves” attitude.

Living our Values

We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective.

The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are :

We are brave in the pursuit of better

We are collaborative and inclusive

We are always open-minded

We are from and for the community

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Additional Information

Please note that, in light of vaccination mandates for US Government contractors, Digital Science requires that all US-based employees are fully vaccinated against COVID-19, subject to approved accommodations.