Market Segment Lead - Enterprise

Overleaf Enterprise; Cantabria; A distancia; EUR 50.000 - 90.000; Jornada completa

Descripción de la vacante

An innovative technology company is seeking a dynamic Interim Marketing Segment Lead to drive marketing strategies and revenue goals during a maternity leave period. This role focuses on lead generation, pipeline growth, and brand consistency while collaborating with cross-functional teams. The ideal candidate will have extensive experience in enterprise marketing, particularly in life sciences or financial services, and a proven track record of executing successful marketing campaigns. Join a forward-thinking organization dedicated to enhancing research openness and efficiency.

Formación

• 8+ years of enterprise marketing experience in life sciences or financial services.
• Bachelor's degree in Marketing, Business, or related field.

Responsabilidades

• Manage marketing strategy during a 14-month maternity leave.
• Execute account-based marketing and support sales team needs.

Conocimientos

Enterprise Marketing Campaigns

Persuasive Writing

Research Roles Understanding

Salesforce

Pardot

Customer.io

Asana

Creative Thinking

Educación

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Herramientas

Salesforce

Pardot

Customer.io

Asana

Descripción del empleo

Location : US, East Coast / Europe, Remote

Description

About us

We are Digital Science, advancing the research ecosystem. As a pioneering technology company, our vision is a future where a trusted, collaborative research ecosystem drives progress for all. We believe in better, open, inclusive research and develop next-generation tools in partnership with the community to address major research challenges. We seek innovative, inspiring, and dynamic individuals to join our team.

Your new role

The Interim Marketing Segment Lead, Enterprise, will manage the segment's marketing strategy and revenue goals during a 14-month maternity leave. Reporting to the VP of Enterprise Segment Marketing, your responsibilities include executing existing marketing initiatives, collaborating with Sales and Marketing teams, and supporting cross-functional alignment. You will focus on lead generation, pipeline growth, brand consistency, data-driven decisions, and AI marketing workflows, with regular updates to the VP.

Note: Applications from candidates in the specified locations (East Coast US EST zone, Spain, Germany) only will be considered. Early closure possible if application volume is high.

What you’ll be doing

1. Maintain Leads and Pipeline Growth
2. Execute Account-Based Marketing targeting strategic customers for cross-sell, up-sell, and new opportunities.
3. Support pre- and post-event campaigns for trade conferences and industry events.
4. Collaborate with Product teams to tailor GTM plans to personas and regions.
5. Develop segment-specific content with thought leadership teams.

1. Maintain Strategic Planning
2. Manage marketing programs for customer acquisition, retention, and revenue growth.
3. Monitor performance metrics, report, and optimize campaigns.
4. Handle marketing planning, budgeting, and forecasting.

1. Support Sales Success
2. Serve as the main contact for sales team needs and feedback.
3. Maintain sales pitch decks for consistency and relevance.

1. Maintain Customer / Industry Knowledge and Engagement
2. Refine messaging and branding to align with the segment and company tone.
3. Update buyer personas and develop industry partnerships.
4. Support customer engagement activities like advisory boards and roundtables.

1. Lead Segment Marketing Strategy
2. Coordinate cross-channel marketing efforts including social and web.

1. Maintain Events
2. Identify key industry events for sponsorship and attendance.
3. Coordinate with speakers and support proprietary event creation.

1. Maintain Segment Marketing Success
2. Support cross-segment initiatives and ensure operational consistency.

1. Handover and Transition
2. Document all activities and share updates with leadership.
3. Ensure a smooth handover to the returning lead.

What you’ll bring to the role

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of enterprise marketing experience, especially in life sciences, financial services, R&D sectors like manufacturing and high tech.

Skills and Competencies

• Proven success in executing enterprise marketing campaigns.
• Creative with persuasive writing skills.
• Strong understanding of research roles in the enterprise sector.
• Experience with automation tools (Salesforce, Pardot, Customer.io) and project management (Asana).
• Experience in matrix organizations.
• Self-motivated with a proactive attitude.

Living our Values

We support innovative businesses and technologies that enhance research openness and efficiency. Our core values include:

• Bravery in pursuit of better
• Collaboration and inclusivity
• Open-mindedness
• Community focus

We are an equal opportunity employer. All applicants will be considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Additional Information

Due to vaccination mandates for US Government contractors, all US-based employees must be fully vaccinated against COVID-19, with approved accommodations available.