Manager, Marketing Activations, Spain

The National Football League; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Restaurant d'entreprise

In‑market growth opportunities

Descripción de la vacante

The National Football League seeks an Marketing Activation Manager to bring global campaigns to life in Madrid, Spain. You’ll lead local activations, partner with COEs and cross‑functional teams, and ensure high‑quality execution across campaigns, O&O channels, events, and partnerships.

This role demands strong project management, hands‑on execution, and the ability to thrive in a fast‑paced environment, reporting to the Marketing Lead in Madrid.

Formación

• Bachelor’s degree in Marketing, Digital, Business Administration, or related field.
• Minimum 5 years in marketing activations, sponsorships, or live events.
• Experience managing agencies, vendors, and stakeholders.
• Strong analytical skills to drive fan engagement.
• Fluent in Spanish and English, written and spoken.
• Proven live events or experiential marketing delivery.
• Collaborates with creative teams and agencies.
• Experience supporting local campaigns and social content.

Responsabilidades

• Lead planning and execution of local marketing campaigns aligned with global strategy.
• Localize toolkits, messaging, and assets for in‑market use with COEs.
• Manage timelines, budgets, agencies, and stakeholders for on‑time delivery.
• Brief local needs to Creative COE and adapt global creative.
• Manage creative workflows across campaigns, O&O channels, and events.
• Coordinate with Content on social content calendar and priorities.
• Support activations across social channels and partnerships.
• Provide activation support for O&O and partner moments.
• Collaborate cross‑functionally to deliver high‑quality activations.
• Lead day‑to‑day activation for assigned projects and on‑site execution.
• Maintain brand standards and premium fan experience.

Conocimientos

Project management

Cross-functional collaboration

Stakeholder management

Campaign activation

Event management

Analytics

Fluent Spanish & English

Educación

Bachelor's degree in Marketing/Digital/Business Admin or related

Herramientas

PowerPoint

Excel

Word

Descripción del empleo

The Marketing Activation Manager will play a critical role in bringing the NFL’s marketing strategy and priorities to life in Spain. Working under the direction of the Marketing Lead, this role will help translate global campaigns and local market priorities into relevant, high-quality activations that drive fan awareness and engagement. In close partnership with global Centers of Excellence (COEs), local cross‑functional teams, and external partners, this role will support the execution of priority initiatives across campaigns, owned & operated (O&O) channels, partner activations, GMP events, and key in‑market moments.

This is a highly cross‑functional, hands‑on role for someone who brings strong project management, sharp execution, and the ability to thrive in a fast‑paced environment.

This position reports to the Marketing Lead and is based in Madrid, Spain.

Essential Functions

• Lead the planning and execution of local marketing campaigns, ensuring alignment with global strategy while tailoring for local audiences and cultural relevance.
• Partner with Campaigns COE to localize toolkits, messaging, and creative assets for in‑market use.
• Manage campaign timelines, deliverables, budgets, agencies, and key stakeholders to ensure high‑quality, on‑time execution across all touchpoints.
• Serve as the primary in‑market partner to the Creative COE, briefing local needs, providing market insights, and managing the adaptation of global creative for local use.
• Manage creative workflows, approvals, and delivery across campaigns, O&O channels, social support, and events.
• Partner with the Content team to ensure marketing priorities are effectively reflected in the local social content calendar.
• Support the activation of campaigns, events, and partnerships across social channels in collaboration with the Content team.
• Support Owned & Operated (O&O) promotion across local channels, including website, email, app, and in‑venue placements, in coordination with relevant channel owners.
• Support sponsor and partner activations from planning through delivery, coordinating agencies, vendors, production, on‑site execution, post‑event recaps, and KPI tracking.
• Collaborate with Partnerships, Creative, Events, and other relevant teams to deliver integrated, high‑quality activations in‑market.
• Support GMP (Global Marketing Partnerships) events and other priority marketing moments in‑market.
• Serve as the day‑to‑day activation lead for assigned projects, coordinating local execution with central and cross‑functional teams.
• Ensure consistent brand standards and a premium fan experience across all executions.
• Provide marketing activation support for NFL FLAG, grassroots, and community initiatives led by the Fan Development team.

Required Education and Experience

• Bachelor’s degree in Marketing, Digital, Business Administration, or a related
• Minimum 5 years of relevant experience in marketing activations, experiential marketing, sponsorship, live events, sports, entertainment, or related consumer‑facing environments.
• Demonstrated experience managing agencies, vendors, and multiple internal and external stakeholders.
• Strong analytical skills with the ability to interpret insights and data to drive fan engagement strategies.
• Fluent in Spanish and English (both spoken and written)
• Proven experience delivering live events, brand activations, or experiential marketing programs.
• Strong background collaborating with creative teams and agencies.
• Experience supporting local campaigns and social content in partnership with content, creative, and cross‑functional teams.
• Strong understanding of marketing principles, digital channels, market research, and consumer engagement trends.
• Proven creative problem‑solving skills and a solutions‑focused mindset.
• Strong communication, drive, and presentation skills.
• Proficiency in using PowerPoint, Excel, and Word to develop presentations and budgets.Strong project and stakeholder management skills, with the ability to manage multiple workstreams in a fast‑paced environment, particularly around major events, and Game Week.
• Passport (for international travel)

Other Key Attributes / Characteristics

• Sports/Entertainment/FMCG/market research/marketing experience preferred but not essential (ideally knowledge of NFL to facilitate the process).
• A strong team player, comfortable working collaboratively, virtually, and independently.
• Deadline and results‑driven, with strong organizational skills.
• Clear and effective communicator, comfortable working across functions, seniority levels, and external partners.

Benefits Information: To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

At the NFL, in‑person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

WHO YOU ARE

Talent Attributes: What we expect for our employees:

• Embody an enthusiastic, proactive can‑do attitude
• Embracegrit,free from ego orentitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than justambition
• Encompasses an incredible work ethic with an agile mindset