Manager, Brand Engagement - WWF International

WWF; Madrid; Remote; EUR 70,000 - 100,000; Full time

Job summary

WWF is seeking a Manager, Brand Engagement to drive global brand strategy and ensure consistency across the WWF network. You will manage brand assets, guidelines, and partner collaborations, enabling offices to implement the brand effectively.

Strong background in digital content creation and copywriting is required, with 7+ years in communications. The role supports global campaigns and drives brand visibility in an international environment.

Qualifications

• 7+ years in brand/communications or related field.
• Experience creating engaging digital content and presentations.
• Experience coordinating with international offices and stakeholders.

Responsibilities

• Support global brand strategy for WWF and ensure brand consistency across the network.
• Guide brand narratives, assets and guidelines for WWF International and offices.
• Manage agency relationships and track brand KPIs.
• Support global campaigns and partnerships to enhance brand visibility.

Skills

Brand communications

Cross-functional coordination

Copywriting

Content creation

English fluency

Education

Degree in communications or related

Job description

Want to make a positive difference to the future of people and our one shared home, the Earth? Working at WWF could be your opportunity of a lifetime.

All around the world, people are waking up to the devastating impacts of climate change and nature loss. The situation today is worse than the darkest predictions of just ten years ago, pushing billions of people to the edge and threatening lives and livelihoods. At WWF, we are facing our biggest crisis - and our biggest ever opportunity - to create a better future for people & nature. With over 60 years of experience and an active presence in more than 100 countries, we work to achieve both on-the-ground and global policy action, from protecting and restoring species and their habitats, to transforming markets and policies toward sustainability. Our people come from hugely diverse backgrounds & with a variety of expertise, ranging from conservation science & advocacy to HR and finance. We welcome applications from anyone who believes they can help us tackle this enormous global challenge & drive the urgent conservation impact needed to restore our planet.

What We Do

We are an independent conservation organization, striving to sustain the natural world for the benefit of people and the ecosystem. From individuals and communities to businesses & governments, we are part of a growing global movement calling for bolder action on climate and nature, demanding that world leaders set nature on the path to recovery by 2030. WWF works to address the most dominant drivers of nature loss through system-wide changes in how food and energy are produced and consumed, and in how financial systems are structured. By implementing change in every country, we aim to drive visible and positive impacts on the ground, helping to restore nature in the most critical places around the world, from the Amazon to the Coral Triangle. Engaging everyone means addressing the barriers to participation faced by some groups in society, including local communities. Conservation will only be sustainable if it is owned by, and benefits, local people. That's why Indigenous Peoples and local communities must be at the centre of action on climate and nature. WWF is committed to using its resources & global network to support these communities in creating together the most effective solutions where they live. Humanity is still in time, we have a clear pathway to solve this crisis. At WWF, we call on everyone to join the global movement, change how we live, and take action now.

Location: Flexible where WWF International can contract

1 MISSION OF THE DEPARTMENT

• Enable the WWF mission through driving a strong, inspiring, compelling and strategic communications approach to ensure and support conservation impact in line with the strategic priorities of WWF International.
• To drive strategic communications to the Network, Governing bodies, International Secretariat, and leadership in support of WWF International strategic priorities.
• To drive the strategic alignment on articulating consistent external positions on emerging issues across the Network.
• To ensure a coherent 'One WWF, One Voice' by integrating and supporting the communications, media, and brand functions across WWF International and supporting these services to the network (offices in over 90 countries).
• To engage targeted audiences across the globe to accelerate conservation impact, influence decision makers and to build the WWF brand.
• To facilitate and coordinate the development and alignment to a global communications strategy.
• To provide common technology platforms, Network-wide, to enable communication with key audiences.
• To provide a Centre of Excellence to the Network and convene the Communications Community in terms of communications practice.

2 MAJOR FUNCTIONS

The Manager, Brand Engagement plays a pivotal role in supporting the global strategic development and positioning of the WWF brand. This role is responsible for managing brand assets, setting and maintaining brand standards, and guiding the network in effective brand implementation and partnership development. The role ensures brand consistency and visibility across global initiatives, contributing to WWF's mission and impact.

3 Major Duties and Responsibilities

Support the Head of Brand Engagement in managing global brand strategy for WWF:

• Help maintain brand standards (brand DNA), including visual and verbal identity guidelines, library, templates and assets for WWF International and network offices.
• Support the development and delivery of the evolution of the brand narrative that bring our brand to life across the network.
• Provide guidance and best practices to WWF Country Offices and Network Offices on brand partnerships and identify opportunities for regional collaborations.
• Manage relationships with relevant agencies; coordinate brand-related research and track brand KPIs.
• Support global campaigns and partnerships that enhance brand visibility and engagement.
• Contribute to the development and implementation of the global strategy, ensuring alignment with WWF brand values and effective communication across the network.
• Work with the Head, Brand Engagement to enable WWF offices to adopt and lead on Earth Hour through clear guidance, streamlined access to evergreen assets, and a self-serve model.

4 PROFILE

Required Qualifications.

• At least seven years’ relevant professional experience in communications, brand or marketing communication or related fields.
• Degree in communications, marketing, corporate communications or related subject;
• Experience managing cross-functional communications and brand projects, coordinating multiple stakeholders, timelines, and deliverables in an international environment.
• Experience creating engaging digital content, including copywriting, visual assets and presentations.

Required Skills and Competencies.

• Ability to deliver multiple simultaneous projects;
• Articulate, proactive, creative, passionate, flexible and tenacious;
• Absolute discretion, tact, diplomacy and relationship-building skills
• Excellent written and spoken English – other languages an advantage;
• Experience in human rights and environmental issues is an advantage;
• Ability to work as part of a team in a multicultural environment;
• Embraces the WWF mission and values of the organization: Courage, Integrity Respect& Collaboration.

5 WORKING RELATIONSHIPS

Internal.

Brand and Comms focal points, Senior communications leadership group, Global communications teams, Corporate engagement team, Legal team, etc.

External.

Market research agencies, creative and brand research agencies, suppliers and partners as required.

Work permit restrictions may apply.

At WWF, we are dedicated to fostering an inclusive and diverse workplace where every individual feels valued and respected. We believe that a diverse workforce will help us to achieve our mission to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature. As an equal opportunity employer, we are committed to providing fair and unbiased consideration for all candidates regardless of their background. We encourage applicants from all backgrounds to apply and join us in fostering a diverse and inclusive workplace.