Digital Marketing Specialist

Frontiers Media; Madrid; Presencial; EUR 32.000 - 46.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Wellbeing days

Volunteering days

Employee Assistance Programme

Learning & development

Descripción de la vacante

Frontiers, a global open science publisher, is seeking a Digital Marketing Specialist in Madrid to drive performance across social media, paid search and our website. You will join a collaborative Digital Marketing team where your work is visible and your ideas are heard, helping to raise brand awareness and support Frontiers’ mission to make science open to all.

You will plan, implement and optimize campaigns across channels, create engaging content, work with colleagues across the business to

Formación

• Hands-on experience in social media platforms including Facebook, Instagram, X, and LinkedIn.
• Experience in organic social media posting.
• Proven track record using Ads Managers (Facebook, X, LinkedIn) and Google Analytics.
• Excellent writing, editing and proofreading skills with native-level English.
• Good knowledge of Google Ads.
• Ability to produce and deliver data-driven presentations and reports.
• Good project management skills and ability to work on multiple projects simultaneously.
• Flexible and able to shift between priorities.
• Customer-centric, results-oriented, and analytical.
• Excited about Frontiers’ mission to make science open.

Responsabilidades

• Plan, implement and optimize paid and organic campaigns across digital channels to increase brand awareness and engagement, lead generation, and content acquisition.
• Create and test engaging content (copy, creatives) for digital channels.
• Collaborate with teams across the business to deliver targets and support growth.
• Support and enable team members on social media best practices.
• Manage daily conversations on feeds.
• Monitor and report on campaign performance; provide recommendations to maximize ROI.

Conocimientos

Social media platforms

Content creation

Data-driven reporting

Project management

English fluency

Herramientas

Facebook Ads Manager

X Ads Manager

LinkedIn Ads Manager

Google Ads

Google Analytics

Hootsuite

Sprinklr

Descripción del empleo

About Frontiers

At Frontiers, our purpose is simple yet ambitious: to make science open. We believe open science empowers the global scientific community to accelerate discovery and develop the solutions needed for healthy lives on a healthy planet.

We are one of the world’s largest and most influential open-access research publishers. Every article we publish is peer-reviewed and quality-certified, ensuring research is accessible to everyone, everywhere. To date, Frontiers research has been viewed over 4 billion times, demonstrating the real-world impact of science without barriers.

Joining Frontiers means being part of a global, mission-driven organization at the intersection of science, technology, and innovation — working alongside passionate colleagues who care deeply about advancing knowledge for the benefit of society.

To learn more about our impact and culture, please watch this video

The Digital Marketing team:

Reporting to the Digital Marketing Manager, the Digital Marketing Specialist supports campaigns across social media, paid search and other digital channels to increase brand awareness and drive conversions in line with Frontiers’ business objectives.

This is an exciting opportunity for digital marketer looking to develop their skills across performance marketing, social media and brand campaigns while contributing to the growth of a global open science organization.

You’ll join a collaborative Digital Marketing team where your work is visible and your ideas are heard. We run the campaigns that put open science in front of millions of people worldwide - across social media, search and our website - and we move fast enough that you’ll see the impact of your work.

Beyond day-to-day campaigns, you’ll get hands‑on experience with brand and strategic projects that shape how Frontiers shows up in the world: evolving how we tell our story across channels, testing new formats and platforms, and helping bring larger brand campaigns to life from idea to launch.

It’s a genuine opportunity to learn how a global brand is built and managed - not just to keep the engine running, but to help steer it.

What you will do:

• Plan, implement and optimize paid and organic campaigns across the digital marketing channels, such as social media, Google ad network, and our website, aiming to increase brand awareness and engagement, lead generationand content acquisition
• Create and test engaging content (copy, creatives) for our digital marketing channels
• Work with the relevant teams across the business to deliver key targets and support business growth
• Support and enable team members from other departments on social media best practices
• Manage daily conversations taking place on feeds
• Monitor and report on campaign performance; provide expert recommendations to maximize the return on investment

Skills, Knowledge and Experience:

• Hands‑on experience in social media platforms, including Facebook, Instagram, X, and LinkedIn.
• Experience in organic social media posting.
• Proven track record of using key tools such as Ads Managers (e.g., Facebook, X, LinkedIn, and Google), Google Analytics, and social media management tools (e.g., Hootsuite, Sprinklr).
• Excellent writing, editing, and proofreading skills, with the ability to communicate complex topics in clear and accessible language. Native-level English level.
• Good knowledge of Google Ads.
• Ability to produce and deliver clear and concise data‑driven presentations and reports.
• Good project management skills and ability to work on multiple projects simultaneously.
• Flexible and able to shift between priorities.
• Customer‑centric, results‑oriented, and analytical.
• Excited about Frontiers’ mission to make science open and enable healthy lives on a healthy planet.

Desirable:

• Certification in Google Ads and Google Analytics
• Experience with Marketing Cloud
• Experience with AI in digital marketing
• Experience in brand management or working with brand campaigns
• Experience with email marketing
• We prioritise office presence and emphasise in‑person collaboration, but also offer appropriate adjustments where needed, in line with company policy
• Extra wellbeing days on top of your annual leave allowance
• Up to 3 paid volunteering days each year
• 24/7 confidential Employee Assistance Programme (wellbeing, mental health, legal & financial support)
• Learning & development support via the Frontiers Learning Hub

Equal opportunity statement

Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination – including based on race, national or ethnic origin, age, religion, disability, sex, gender identity or sexual orientation. With employees from more than 50 different nations, our diversity creates vibrant teams and constantly challenges us to appreciate multiple perspectives.