Loyalty Analytics Lead - Data-Driven Growth (Hybrid)

Zooplus-Se; Madrid; Híbrido; EUR 51.000 - 62.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid working

Development opportunities

Wellbeing offers

Subsidised transport or bike leasing

20% employee discount

Descripción de la vacante

Zooplus is seeking a Senior Analyst, Loyalty Analytics to partner with Loyalty Product and Loyalty Business teams. You will translate business questions into analytical frameworks, measure impact of loyalty initiatives, and deliver actionable insights to support growth.

You will own loyalty KPIs, dashboards, and measurement frameworks, while guiding stakeholders across product and business teams. The role blends hands-on analytics with leadership and strategic influence.

Formación

• Bachelor's degree in Statistics, Mathematics, Economics, Business Analytics, Computer Science, or another quantitative field.
• 5+ years of experience in analytics, business intelligence, product analytics, customer analytics, loyalty analytics, or related field.
• Advanced SQL proficiency, including writing complex queries to analyze large-scale customer and transaction datasets.
• Experience using Python for analytics, automation, or statistical analysis.
• Experience with Tableau, Power BI, or similar data visualization tools.
• Proven experience translating business questions into analytical frameworks and actionable recommendations.
• Strong experience delivering insights that drive measurable business outcomes.
• Experience defining KPIs, building dashboards, and developing reporting frameworks for business stakeholders.
• Strong stakeholder management and communication skills, with the ability to influence decision-making across product and business teams.
• Experience presenting analytical findings and recommendations to non-technical audiences.
• Fluency in English.

Responsabilidades

• Translate business questions into analytical approaches and actionable insights that support loyalty program decisions.
• Measure the impact and incrementality of loyalty initiatives through experimentation, cohort analysis, and performance evaluation.
• Define, maintain, and evolve KPIs that measure loyalty program performance, customer engagement, retention, and customer value.
• Build dashboards, reporting solutions, and measurement frameworks that enable data-driven decision-making.
• Act as the primary analytics partner for Loyalty Product and Loyalty Business teams, providing analytical guidance and recommendations.
• Own and prioritize the loyalty analytics backlog, ensuring it remains aligned with business priorities, loyalty program objectives, and company strategy.
• Influence product and business decisions through data-driven recommendations and clear communication of analytical findings.
• Promote analytics best practices and continuously improve measurement methodologies, reporting standards, and data quality.

Conocimientos

Advanced SQL

Python for analytics

Data visualization

Stakeholder management

Communication

Educación

Bachelor's degree in Statistics, Mathematics, Economics, Business Analytics, Computer Science, or another quantitative field

5+ years of experience in analytics, BI, product analytics, customer analytics, loyalty analytics, or related field

Herramientas

Tableau

Power BI

Adobe Analytics

Descripción del empleo

Zooplus is seeking a Senior Analyst, Loyalty Analytics to partner with Loyalty Product and Loyalty Business teams. You will translate business questions into analytical frameworks, measure impact of loyalty initiatives, and deliver actionable insights to support growth.

You will own loyalty KPIs, dashboards, and measurement frameworks, while guiding stakeholders across product and business teams. The role blends hands-on analytics with leadership and strategic influence.