Local Marketing Manager (EU)

EU - Spain: Marketing Manager

Our company: STERRY Limited is a Growth Marketing Agency focused on Crowdfunding, Advertising, PR & Creatives Solutions.

Since inception, we've helped our clients raise $25M+ USD in direct trackable revenue through online channels such as crowdfunding or e-commerce.

We work seamlessly to push through client’s limitations and think not just about the client’s brand, e-commerce, and marketing. Everything we do is directly translatable into online revenue.

About the role: STERRY Limited is looking for a Marketing Manager focusing on Europe (particularly Germany, France, Spain, and Italy) in a remote setup. Several key qualifications and skills are essential to ensure success in managing diverse markets and working across various cultures.

Qualifications:

1. Educational Background: Bachelor’s degree (or equivalent) in Marketing, Business Administration, Communications, or a related field. A Master's degree (optional) in International Marketing, Digital Marketing, or Business Administration could be an advantage.
2. Experience: Proven experience in marketing management, particularly in a digital marketing agency environment. Experience in international markets or with clients in Germany, France, Spain, Italy, or Europe. Understanding cultural nuances is crucial. Experience working in a remote or distributed team is highly desirable. Track record of campaign success in various marketing channels (social media, SEO, PPC, email, content marketing, etc.) within the European context. Project management experience managing multi-channel, multi-market campaigns simultaneously.
3. Language Skills: Fluency in English is essential as it’s the global business language. Fluency or advanced proficiency in German, French, Spanish, or Italian is highly advantageous (depending on the region the agency focuses on). Understanding the local marketing and consumer trends in these countries will be a significant plus.
4. Technical & Digital Marketing Skills: Digital Marketing Expertise: Proficiency with digital marketing strategies and tools like SEO, SEM (Google Ads), content marketing, social media, affiliate marketing, and influencer marketing. Experience with marketing automation tools (e.g., HubSpot, Marketo, Mailchimp, etc.). Familiarity with analytics tools (e.g., Google Analytics, SEMrush, Tableau, etc.) to track KPIs, manage data, and optimize campaigns. Content creation and strategy, including understanding of the types of content that perform well across different European markets.
5. Cultural Understanding: Deep understanding of local consumer behavior in the target countries (Germany, France, Spain, Italy) and the ability to tailor strategies to each market's unique culture. Sensitivity to local regulations around data protection (e.g., GDPR) and advertising standards in each country. Ability to localize marketing campaigns in terms of language, imagery, tone, and channel selection for specific European countries.
6. Leadership & Communication Skills: Excellent communication skills (verbal and written) to collaborate effectively with clients, internal teams, and external partners. Leadership qualities to manage, inspire, and mentor remote teams. Ability to coordinate cross-functional teams (design, content, development, sales) in a remote environment.
7. Strategy & Analytical Skills: Strategic thinking: Ability to design and implement effective marketing strategies that align with business goals and objectives. Strong analytical mindset to interpret data and adjust campaigns for optimal performance. Experience in budget management, ensuring the optimal allocation of resources across markets and campaigns.
8. Adaptability & Flexibility: Ability to work across different time zones, adapting to the needs of teams and clients in multiple regions. Comfort with ambiguity and the ability to pivot strategies as needed in a dynamic, remote working environment.
9. Client Relationship Management: Strong ability to build and manage client relationships, ensuring client satisfaction and retention. Experience in client presentations and reporting results in a clear, concise manner. Proactive in client communications, providing strategic recommendations based on market trends and campaign performance.
10. Tools and Platforms Proficiency: Experience using remote collaboration tools (e.g., Slack, Zoom, Trello, Asana, etc.). Familiarity with CRM platforms (Salesforce, Pipedrive) to track client communications and sales activities. Knowledge of ad management platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.) for campaign execution.
11. Professional Certifications (Optional, but can add value): Google Ads and Google Analytics Certification. HubSpot Inbound Marketing or Content Marketing Certification. Facebook Blueprint Certification (for social media marketing). PPC or SEO certifications (e.g., from SEMrush or Moz).
12. Soft Skills: Problem-solving skills to address challenges creatively. Time management and self-discipline to work efficiently in a remote environment. A proactive, entrepreneurial mindset that embraces new opportunities and challenges in the dynamic marketing landscape.
13. Other Qualifications: Familiarity with e-commerce platforms (Shopify, WooCommerce, Magento) if your agency has clients in the e-commerce space. Understanding of B2B marketing and ABM (Account-Based Marketing) strategies if your agency targets business clients. A network of local partners or influencers in the target markets could also be valuable.