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An established industry player seeks a Marketing Manager to lead innovative campaigns across Europe. This role emphasizes digital marketing expertise and cultural sensitivity, requiring proficiency in SEO, SEM, and content strategies. You will thrive in a remote setup, managing multi-channel campaigns and collaborating with diverse teams. Your strategic thinking and analytical skills will be crucial in tailoring approaches for different markets, ensuring success in a dynamic environment. If you are passionate about driving growth and have a knack for building relationships, this opportunity is perfect for you.
STERRY Limited is a Growth Marketing Agency focused on Crowdfunding, Advertising, PR & Creatives Solutions. Since inception, we've helped our clients raise $25M+ USD in direct trackable revenue through online channels such as crowdfunding or e-commerce. We work seamlessly to push through client’s limitations and think not just about the client’s brand, e-commerce, and marketing. Everything we do is directly translatable into online revenue.
About the role :
STERRY Limited is looking for a Marketing Manager focusing on Europe (particularly Germany, France, Spain, and Italy) in a remote setup, with essential qualifications and skills to manage diverse markets and work across various cultures.
Bachelor’s degree (or equivalent) in Marketing, Business Administration, Communications, or a related field. A Master's degree (optional) in International Marketing, Digital Marketing, or Business Administration could be an advantage.
Proven experience in marketing management, particularly in a digital marketing agency environment. Experience in international markets or with clients in Germany, France, Spain, Italy, or Europe. Understanding cultural nuances is crucial. Experience working in a remote or distributed team is highly desirable. Track record of campaign success across various marketing channels within the European context. Project management experience managing multi-channel, multi-market campaigns simultaneously.
Fluency in English is essential. Fluency or advanced proficiency in German, French, Spanish, or Italian is highly advantageous, depending on the focus regions. Understanding local marketing and consumer trends in these countries will be a significant plus.
Proficiency with digital marketing strategies and tools like SEO, SEM (Google Ads), content marketing, social media, affiliate marketing, and influencer marketing. Experience with marketing automation tools (e.g., HubSpot, Marketo, Mailchimp). Familiarity with analytics tools (e.g., Google Analytics, SEMrush, Tableau). Content creation and strategy skills, understanding content performance across European markets.
Deep understanding of local consumer behavior in Germany, France, Spain, Italy. Ability to tailor strategies to each market. Sensitivity to local regulations around data protection (GDPR) and advertising standards. Ability to localize marketing campaigns in language, imagery, tone, and channel selection.
Excellent verbal and written communication skills. Leadership qualities to manage, inspire, and mentor remote teams. Ability to coordinate cross-functional teams in a remote environment.
Strategic thinking to design and implement marketing strategies. Strong analytical skills to interpret data and optimize campaigns. Budget management experience.
Ability to work across time zones, adapt to team and client needs. Comfort with ambiguity and pivoting strategies in a dynamic environment.
Ability to build and maintain strong client relationships. Experience in client presentations and reporting. Proactive communication and strategic recommendations.
Familiarity with CRM platforms (Salesforce, Pipedrive). Knowledge of ad management platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads).
Certifications such as Google Ads and Analytics, HubSpot Inbound Marketing, Facebook Blueprint, PPC or SEO certifications from SEMrush or Moz.
Problem-solving, time management, self-discipline, proactive and entrepreneurial mindset.
Familiarity with e-commerce platforms (Shopify, WooCommerce, Magento). Understanding B2B marketing and ABM strategies. A network of local partners or influencers in target markets could be valuable.