Lifecycle Marketing Specialist - Referral & Engagement

Edpuzzle; Burgos; Híbrido; EUR 43.000 - 58.000; Jornada completa

Descripción de la vacante

A leading edtech company, Edpuzzle, is seeking a Lifecycle Marketing Specialist to join their Global Growth Team. This role focuses on managing automated marketing campaigns to drive user engagement and referrals, requiring a data-driven approach and expertise in CRM tools.

Servicios

Free private health insurance

Meal allowance

Flexible working hours

Remote-first policy

Team building events

Formación

• 5+ years of experience in marketing, ideally within a SaaS organization.
• Proven ability to optimize multi-channel campaigns.
• Experience with CRM and marketing automation platforms.

Responsabilidades

• Manage automated marketing campaigns from strategy to execution.
• Develop testing strategies and localization campaigns.
• Analyze campaign data for ongoing improvements.

Conocimientos

Data-driven mindset

Project management skills

Strong communication skills

Herramientas

HubSpot

CRM platforms

Descripción del empleo

Lifecycle Marketing Specialist - Referral & Engagement

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Have you always wanted to put your passion for education to use on the job? Would you like to work with an incredible team making an impact on learning around the world? If you answered yes, we can't wait to meet you!

And just who are we? Edpuzzle is a leading edtech company with offices in San Francisco and Barcelona and over 10 years of history helping teachers find and create exciting, interactive video lessons. Over 80% of U.S. schools and millions of teachers and students in 150+ countries around the world are already using Edpuzzle to make education more equitable and engaging.

Wondering what it’s like to work at Edpuzzle?

Picture a place where you can connect with your teammates, whether remotely or in person, whenever you need support. A place where one day you're helping shape one of the biggest edtech platforms in the world, and the next day you're doing a teambuilding activity with your coworkers. A place where everyone has been selected because they're the best at what they do, and where your manager and team trust your decisions fully.

It's no surprise that in our latest employee satisfaction survey, Work-Life Balance (92%) , Leadership (85%) , and Employee Engagement (84%) were highlighted as our top drivers, because we genuinely care about creating an environment where people can thrive, feel supported, and do their best work. A place where you're encouraged to learn and grow – because education is the cornerstone of everything we do.

For a breakdown of our hiring process, please refer to our Selection Process Guide . It outlines every step of our candidate journey, so you know exactly what to expect. Check out the job details below to see if Edpuzzle could be the right fit for you!

About the role

We’re seeking a data-driven Lifecycle Marketing Specialist - Referral & Engagement to join our Global Growth Team. You’ll manage the full lifecycle of automated marketing campaigns—from strategy to execution—aligned with company-wide growth goals.

Using HubSpot, you'll design and optimize multi-touch nurture campaigns with advanced segmentation, lead scoring, and AI automation. A key focus will be driving user engagement and accelerating referral (word-of-mouth) growth through tailored, localized campaigns.

You'll lead testing strategies and support global initiatives including onboarding, retention, churn reduction, and acquisition. By analyzing campaign data, you'll uncover insights to inform ongoing improvements.

About the job

• Develop and support testing strategies and localization campaigns, implementing data-driven decisions to optimize campaign performance.
• Own the full lifecycle of automated marketing campaigns, from conceptualization to implementation, ensuring alignment with company-wide growth initiatives.
• Build, test, and refine multi-touch nurture campaigns using HubSpot, leveraging segmentation, lead scoring, and AI-driven automation.
• Oversee the execution and support of testing strategies and localization for core global campaigns, including but not limited to user onboarding, user engagement and retention, churn management, referral loops, and other initiatives designed to improve acquisition, referrals, activation and engagement.
• Compile data / reports to translate campaign results into actionable insights for further growth.
• Stay up-to-date with edtech trends to inform campaign strategies.
• This position requires up to 15% travel. Travel may include overnight stays and occasional international trips.
• Perform other duties as assigned.

About you

• 5+ years of experience in marketing, ideally within a SaaS organization.
• Strong experience with CRM and marketing automation platforms, such as HubSpot, Marketo, Pardot, Appcues, or similar, including best practices for integration between tools.
• Proven ability to plan, execute, and optimize multi-channel campaigns, managing the full funnel from acquisition to conversion and engagement..
• Solid background in referral marketing and in managing customer journeys, with a focus on optimizing each stage of the loop.
• Data-driven mindset, with the ability to work with large datasets, identify patterns, and deliver actionable insights.
• Skilled in developing clear campaign strategies aligned with KPIs, including testing and iteration to drive continuous growth.
• Excellent project management skills, capable of handling multiple initiatives simultaneously in fast-paced, agile environments.
• Knowledge of QA practices to ensure accuracy and consistency in marketing automation campaigns.
• Strong communication and stakeholder management skills, with confidence engaging across all levels of the organization.
• Proficiency in English.
• Experience at an edtech company.
• or another amazing skill you bring to the table that we haven’t thought of yet!

What’s it like to work in hybrid set up?

• Work from the comfort of your own home
• Use the Edpuzzle office as much as you like
• Meet with your manager and team via video calls on Google Meet, Slack
• Connect with coworkers via Slack (with channels for work and for fun!)
• To enjoy our remote work policy, you’ll need high-speed internet access

What we offer

• Competitive salary at €43,000 - €58,000
• Free private health insurance policy with AXA.
• Meal allowance with Cobee : an annual budget of €2000 to spend on the restaurants and food delivery services you like the most
• Free access to Wellhub’s wellness app and discounts on gyms, and well-being activities.
• Flexible remuneration for childcare, transportation, and health insurance of immediate family members
• 24 paid holidays plus December 24th and 31st.
• Flexible working hours and reduced working time on Fridays.
• Remote-first : Feel free to work 100% remotely or use the Barcelona office whenever you want, for the best of both worlds!
• Free coffee, snacks, and drinks in the Barcelona office.
• Team building events during working hours.
• Incredible opportunity to grow, learn, and build lifetime bonds with other passionate people.

Edpuzzle maintains a drug-free workplace and is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Edpuzzle makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Please be aware of potential scams involving fake job offers using Edpuzzle’s name. Official communications will always originate from the @edpuzzle.com domain, not external domains like Gmail. Edpuzzle will never request payments or skip formal interviews during the hiring process, nor request sensitive personal information without a valid reason. To verify any communication, please contact

References from previous employers will be requested from candidates during the selection process. If you’d like to be considered for this position, please apply below. We look forward to hearing from you!

Apply for this job

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing

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