Lifecycle Marketing Automation Pro

ThermoFisher Scientific; Alcobendas; Presencial; EUR 45.000 - 60.000; Jornada completa

Descripción de la vacante

Thermo Fisher Scientific is seeking a Marketing Automation Specialist within the RSD EU Digital Marketing team to execute and optimize automated, personalized customer journeys across email and web channels.

You will leverage data from CRM and transactional sources to deliver relevant messages, drive engagement, conversions, and retention, collaborating with regional teams and the Studio for campaigns in AEP, AJO, and Eloqua.

Formación

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
• Minimum of 5 years in email marketing, marketing automation, or lifecycle marketing across multiple customer segments at region or global level in a corporate organization.
• Proven experience executing automated, data-driven email campaigns and customer lifecycle journeys.
• Proven track record delivering profitable revenue growth through email marketing automation
• Experience working in a matrixed, international organization is a plus.
• Fluency in English.

Responsabilidades

• Build, launch, and manage email campaigns and automated customer journeys across the lifecycle.
• Execute in partnership with our Studio team email campaigns and support journey orchestration in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
• Apply audience segmentation and behavioral data to enable targeted and personalized communication based on segmentation strategy.
• Implement dynamic content, product recommendations, and educational & promotional messaging aligned with customer lifecycle stage.
• Monitor campaign performance and track key KPIs (e.g., open rate, CTR, conversions, attributed revenue), identifying opportunities for optimization to drive bigger business impact.
• Support A/B testing and experimentation to improve campaign effectiveness and engagement.
• Collaborate with marketing, sales, and Studio teams to ensure campaigns support customer engagement and commercial objectives.
• Ensure campaign quality, accuracy, and timely delivery across all programs.
• Actively drive marketing opt-in growth increasing our customer base reach.
• Maintain data quality and support proper audience selection and segmentation within marketing systems.
• Ensure compliance with GDPR and internal data governance standards, including consent and data usage policies.
• Support continuous improvement of campaign processes, workflows, and automation structures.

Conocimientos

Email marketing

Lifecycle marketing

Personalization

Analytics

Project management

Stakeholder collaboration

Educación

Bachelor’s degree in Marketing/Business/Data Analytics

Herramientas

Eloqua

Marketo

Salesforce Marketing Cloud

Adobe Experience Platform (AEP)

Adobe Journey Optimizer (AJO)

Salesforce CRM

Descripción del empleo

Thermo Fisher Scientific is seeking a Marketing Automation Specialist within the RSD EU Digital Marketing team to execute and optimize automated, personalized customer journeys across email and web channels.

You will leverage data from CRM and transactional sources to deliver relevant messages, drive engagement, conversions, and retention, collaborating with regional teams and the Studio for campaigns in AEP, AJO, and Eloqua.