Lifecycle Marketing Automation Lead (Maternity Cover)

Kahoot!; Barcelona; Presencial; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Share option program

Home broadband allowance

Medical insurance

Buddy program

Social events

Diverse and international environment

Modern Barcelona office

Descripción de la vacante

Kahoot! in Barcelona is seeking a Marketing Automation Manager to own the marketing automation infrastructure powering CX and lifecycle communications. This maternity cover position offers full ownership of a critical function from day one.

You will manage end-to-end automation, platform strategy, deliverability, reporting, and cross-functional collaboration with Marketing, Design, Online Comms, and Commercial teams. Fluency in English and hands-on experience with Iterable or Braze are preferred.

Formación

• 5+ years of experience in marketing automation, CRM, or lifecycle marketing.
• Hands-on experience with marketing automation platforms (Iterable, Braze, or similar).
• Fluency in journey logic, segmentation, and send-logic governance.
• Working knowledge of HTML/CSS as applied to email templates and automation workflows.
• Strong understanding of email deliverability, quality standards, and lifecycle best practices.
• Experience with automation reporting across campaign, journey, and cohort dimensions.
• Demonstrated experience building AI-powered workflows and integrating AI tools into work processes.

Responsabilidades

• Own marketing automation end-to-end: campaign builds, journeys, and segmentation.
• Lead marketing automation platform strategy, including builds, migrations, and evolution.
• Maintain email quality, layout consistency, deliverability, and send-logic governance.
• Standardise automation reporting across campaign, journey, and cohort dimensions.
• Act as go-to expert on email and automation, setting quality benchmarks and mentoring teammates.
• Collaborate with Product Marketing, Design, Online Comms, and Commercial teams on lifecycle programs.

Conocimientos

Marketing automation

CRM

Lifecycle marketing

Iterable

Braze

HTML/CSS

Email deliverability

AI workflows

English fluency

Cross-functional

Herramientas

Iterable

Braze

HTML/CSS

Descripción del empleo

Kahoot! in Barcelona is seeking a Marketing Automation Manager to own the marketing automation infrastructure powering CX and lifecycle communications. This maternity cover position offers full ownership of a critical function from day one.

You will manage end-to-end automation, platform strategy, deliverability, reporting, and cross-functional collaboration with Marketing, Design, Online Comms, and Commercial teams. Fluency in English and hands-on experience with Iterable or Braze are preferred.