Lifecycle Marketing & Analytics Intern

Alex AI; Madrid; On-site; EUR 6,700 - 11,000; Part time

Benefits offered by this job

Ownership from day one

Competitive compensation for interns

Learning opportunities

Inclusive workplace

Job summary

Alex AI in Madrid is offering an internship in Growth and Lifecycle Marketing. You will design CRM campaigns across email, push and in-app messages and own key initiatives from day one.

Join a fast-moving AI startup and develop hands-on skills in segmentation, A/B testing, analytics and copywriting. You’ll work with real data, build dashboards, and contribute to user acquisition, activation and retention strategies within a supportive team.

Qualifications

• Able to sign internship agreement with educational institution.
• Analytical mindset with data experience (Excel, Google Sheets).
• Strong interest in B2C Growth, Lifecycle Marketing and CRM.
• Curious about A/B testing and optimization.
• Detail-oriented with good organizational skills.

Responsibilities

• Design and execute CRM campaigns across email, push, and in-app messages.
• Build and optimize lifecycle journeys: Welcome, Onboarding, Activation, Reactivation, Winback.
• Segment users by behavior and product usage.
• Improve customer engagement and retention with data-driven strategies.
• Track, analyze and report campaign performance with KPIs.
• Create dashboards and recurring reports for decision-making.
• Run A/B tests on messaging, landing pages, and funnels.
• Identify opportunities to improve acquisition, activation and conversion.
• Create compelling copy for website, app, landing pages, onboarding flows, and emails.
• Shape a clear, engaging, user-centric customer experience.

Skills

CRM campaigns

Data analysis

A/B testing

Excel

Google Sheets

Tools

Mailchimp

Braze

Salesforce

HubSpot

Job description

Ready to kick-start your marketing career at one of Spain's fastest-growing AI startups?

Join Alex, Spain's leading B2C AI-powered legal app, trusted by tens of thousands of consumers to solve everyday legal questions instantly. You'll work on real projects, own key initiatives, and make a measurable impact from day one.

What You'll Own

• Design and execute CRM campaigns across email, push notifications and in-app messages.
• Build and optimize lifecycle journeys: Welcome, Onboarding, Activation, Reactivation & Winback.
• Segment users based on behavior, needs and product usage.
• Help improve customer engagement and retention through data-driven strategies.
• Track, analyse and report campaign performance using key KPIs.
• Create dashboards and recurring reports to support decision-making.
• Run A/B tests on messaging, landing pages and funnels.
• Identify opportunities to improve acquisition, activation and conversion.
• Create compelling copy for the website, app, landing pages, onboarding flows and email campaigns.
• Help shape a clear, engaging and user-centric customer experience.

What We're Looking For

• Ability to sign an internship agreement with your educational institution.
• Analytical mindset and confidence working with data (Excel, Google Sheets, etc.).
• Strong interest in B2C Growth, Lifecycle Marketing and CRM.
• Curiosity for A/B testing, experimentation and continuous optimization.
• Detail-oriented with excellent organizational skills.
• Comfortable using AI tools to improve productivity and creativity.

Nice to Have

• Experience with CRM & Email Marketing platforms such as Mailchimp, Braze, Salesforce or HubSpot.
• Previous experience in a startup environment.
• Basic understanding of APIs and tool integrations.

What You'll Get

Real ownership from day one—no "student tasks", just meaningful projects.

Competitive compensation for outstanding students and recent graduates.

The opportunity to learn from a fast-moving, ambitious team while helping shape the future of AI-powered legal services.

At Alex, we believe that diverse teams build better products. We are committed to creating an inclusive workplace where everyone feels respected, valued and empowered to succeed. We welcome applications from candidates of all backgrounds, experiences and identities.